Social Manager Chillitas

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

SALARY:$82400 - $97850 bonus eligible

COMPANY:

We are home to the nations most iconic beer and beyond beer brands including Michelob ULTRA Americas #1 top-selling beer as well as Busch Light Budweiser Bud Light Stella Artois Cutwater Spirits and industry-leading craft brands. From our longstanding efforts to support American farmers military veterans and first responders to emergency drinking water donations and responsible drinking programs we are guided by our commitment to the communities we call home and the 65000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do

ROLE SUMMARY:

The Chillitas Community Manager will own the day-to-day voice of the brand across social. Youll be in the comments DMs reposts and trendshyping our people up educating new fans and making sure Chillitas feels authentic to the culture that inspired it. This is not just a posting role; its about building community protecting the vibe and keeping us culturally sharp.

Chillitas is an 8.1% fruit-forward malt beverage inspired by Mexican fruit carts sweet salty sometimes spicy and always bringing MÁS flavor MÁS fun. Built by the team behind BeatBox were looking for a bilingual (Spanish/English) Community Manager who is deeply tapped into culture especially US Latino / Mexican-American communities and who knows how to make a brand feel like that rooted always-down-for-anything foodie friend in the group chat.

JOB RESPONSIBILITIES:

Community Management & Engagement

• Be the daily voice of Chillitas across Instagram TikTok Threads and (eventually)X/YouTube.

• Reply to comments and DMs in Spanish English and Spanglish (depending on context).

• Jump into conversations with wit and warmthamplifying UGC duets stitches and tags.

• Develop simple response plays (FAQs fun replies spicy comebacks rebate questions where-to-buy etc.).

• Escalate any sensitive or legal/compliance questions to the brand team quickly.

• Support community-led activations such as social giveaways collaborative moments and brand partnership amplification across owned channels.

• Collaborate cross-functionally with internal teams and external partners to help bring brand collaborations to life on social ensuring content feels native to the platform and aligned with the Chillitas voice.

Culture Trends & Social Listening

• Stay plugged into Latino / Mexican-American internet culture (memes music sports novelas regional slang food trends).

• Flag real-time opportunities for the brand (e.g. Bad Bunny moments fútbol games chaladas discourse fruit-cart trends).

• Monitor competitor brands and relevant categories (RTDs cheladas fruit-flavored drinks) and share quick takeaways.

Content Support & Light Creation

• Collaborate with the Brand & Creative team to bring our Spice Up the Chill / foodiefriend positioning to life.

• Help concept low-lift content you can capture yourself (hands-only pours rim rituals fridge restocks unboxings UGC-style clips).

• Draft bilingual or Spanglish captions that feel native to the feed not like ads.

• Coordinate with creators/influencers to reshare their content (with approvals) and keep track of whats performing.

• Support the sourcing and coordination of freelance UGC creators to develop low-lift social-native content such as memes trend-based videos cocktail recipes and lifestyle content.

• Help identify when content should be created in-house versus outsourced to creators or freelancers based on trend relevance timing and production needs.

• Serve as both a hands-on content contributor and a creative coordinator comfortable appearing on camera when needed and guiding external creators to deliver brand-right work.

Event & Activation Coverage

• Support live coverage from key moments (e.g. tastings SXSW Coachella house watch parties in-store samplings) when needed.

• Capture stories/reels/TikToks on-site that showcase the DRIP DIP SIP ritual flavor reactions and community moments.

Reporting & Insights

• Track basic weekly metrics (top comments saves shares DMs UGC mentions sentiment highlights).

• Share a simple Community Pulse update: what people are loving asking for confused by or joking about.

• Use insights to recommend small fast tweaks to content posting cadence and FAQs.

JOB QUALIFICATIONS:

• High School Diploma or equivalent required. Bachelors degree preferred.

• Must be 21 and eligible to work in the US (alcohol category requirement).

• 24 years experience in social media/community management for a consumer brand agency or creator.

• Bilingual (Spanish & English) with strong writing skills in both; comfortable using Spanglish authentically.

• Deep familiarity with US Latino culture especially Mexican/Mexican-American food music slang and humor.

• Strong grasp of Instagram & TikTok (algorithms features formats and best practices).

• Confident writing short punchy copy that feels like real people talknot corporate.

• Comfortable using basic tools (Canva CapCut in-app editing) to create simple stories/reels/TikToks.

• Able to work some evenings/weekends for live moments or event coverage.

• Comfortable appearing on camera for lo-fi social-first content as needed.

• Experience creating content yourself and/or coordinating freelance creators or UGC contributors to produce platform-native social assets.

• Familiarity with social engagement mechanics such as giveaways community prompts and collaborative brand moments.

• Strong instincts for identifying culturally relevant collaboration opportunities and translating them into social content ideas.

WHY ANHEUSER-BUSCH:

At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer Anheuser-Busch has delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. As the nations top brewer one of the fastest growing spirits companies and an insurgent force in energy drinks we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS:

• Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matchingcontribution

• Chance to work in a fast-paced environment among a company ofowners

• Free Beer!