Assistant Brand Manager (#Cosmetics #Makeup #FMCG)
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
23 hours ago
Vacancies:
1 Vacancy
Job Summary
We are looking for a dynamic Assistant Brand Manager to support the development and execution of brand strategies across key markets. This role sits at the intersection of consumer insight product innovation and marketing execution and is ideal for someone passionate about building impactful beauty brands in a fast-growing global environment.
Key Responsibilities
1. Brand Strategy & Execution
Support the development and execution of brand plans aligned with overall business objectives
Assist in defining product positioning messaging and go-to-market strategies
Ensure consistent brand communication across all consumer touchpoints
2. Product & Innovation Support
Work closely with product development teams to support new product launches
Contribute to concept development packaging and pricing strategies
Track global beauty trends (ingredients formats claims) and bring actionable insights
3. Campaign Management
Assist in planning and executing integrated marketing campaigns (digital-first)
Coordinate with internal teams and external agencies for timely delivery of campaigns
Support influencer collaborations content creation and social media initiatives
4. Market & Consumer Insights
Conduct competitor benchmarking and category analysis
Analyze consumer behavior feedback and market trends to inform decisions
Monitor brand performance and campaign effectiveness
5. Cross-Functional Collaboration
Partner with sales e-commerce supply chain and R&D teams to ensure smooth execution
Support marketplace readiness across platforms such as Amazon and Flipkart
Coordinate with creative digital and PR agencies
6. Performance Tracking & Reporting
Track KPIs such as sales performance campaign ROI and market share
Prepare regular reports and dashboards for internal stakeholders
Support data-driven decision making
Required Skills & Qualifications
Education
Bachelors degree in Marketing Business or a related field
MBA (preferred but not mandatory)
Experience
5-7 years in brand management marketing or category roles
Experience in cosmetics personal care FMCG or D2C brands preferred
Core Skills
Strong understanding of branding and marketing fundamentals
Passion for beauty skincare and cosmetic trends
Analytical mindset with proficiency in Excel or similar tools
Basic understanding of digital marketing and social media platforms
Excellent communication and stakeholder management skills
Behavioral Traits
Highly organized with strong attention to detail
Proactive and execution-focused
Creative thinker with a strong aesthetic sense
Ability to work in a fast-paced cross-functional environment
Requirements
57 years of experience in brand management marketing or product roles within cosmetics personal care FMCG or D2C brands
MBA from a recognized premier institute (B-schools preferred)
Strong understanding of consumer behavior beauty trends and product categories (skincare makeup haircare)
Proven experience in supporting product launches and executing integrated digital-first marketing campaigns
Strong analytical skills with the ability to translate data into actionable insights (campaign performance sales trends consumer behavior)
Good understanding of digital marketing social media platforms and influencer ecosystem
Strong aesthetic sense with an eye for branding packaging and content quality
Demonstrated ability to work cross-functionally and manage multiple stakeholders in a fast-paced environment
Execution-focused with strong ownership attention to detail and project management skills
Proficient in Excel / Google Sheets; familiarity with analytics or marketing tools is a plus
Excellent communication structured thinking and problem-solving abilities
Benefits
What We Offer
Opportunity to work on a fast-growing global beauty brand
Exposure to end-to-end brand building and product lifecycle
Collaborative and entrepreneurial work environment
Learning and growth opportunities across international markets
Required Skills:
Graduate or equivalent qualification. A minimum of 0 to 4 years experience working in a retail environment Excellent communication and interpersonal skills.
