Sales officer
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
The Sales Officer will be responsible for driving secondary sales and merchandising for multiple brands in the General Trade channel by building and developing long-term relationships with retailers. The role focuses on execution excellence across the assigned territory to achieve sales targets expand distribution and strengthen in-store visibility.
Key Responsibilities
- Cover assigned retail and superstore outlets in the General Trade channel
- Drive secondary sales for multiple brands within the assigned territory
- Achieve assigned monthly and daily sales targets
- Responsible for new outlet opening and distribution expansion
- Execute new product launches across General Trade outlets
- Manage distributors and ensure effective beat planning and execution
- Execute new product launches across General Trade outlets
- Manage distributors and ensure effective beat planning and execution
- Achieve POB targets daily and ensure secondary execution
- Ensure POB conversion into secondary sales through DMS execution
- Ensure repeat and frequent orders from outlets
- Execute merchandising in-store branding and visibility initiatives
- Manage channel performance to improve sales and revenue
- Ensure daily mobile reporting (attendance & sales)
- Build and maintain strong relationships with channel partners
Requirements
Required Skills & Qualifications
- 23 years of sales experience in FMCG/ General Trade/Modern Trade (Multiple Brands preferred)
- Strong understanding of General Trade dynamics and multi-brand handling
- Good negotiation and relationship management skills
- Sound knowledge of local geography and market
- Distributor management and secondary sales execution experience
- Basic calculation knowledge of retail and distributor schemes
- Target-driven with the ability to work independently.
Benefits
- Strong career growth opportunities
- Exposure to leading FMCG and modern trade brands
- Performance-based incentives
- Continuous learning and skill development
- Stable role with hands-on field experience
- Opportunity to build leadership capabilities
Required Skills:
Monitor quality of raw materials (water sugar CO₂ flavors) Check in-process parameters like Brix pH and carbonation levels Conduct finished product testing (taste packaging stability) Ensure hygiene and GMP compliance on the production floor Maintain quality records and reports Identify and resolve quality issues during production Support audits and compliance requirements
Required Education:
Bachelors degree in Food Technology / Food Science or related field13 years of experience in beverages or FMCGBasic knowledge of quality parameters (Brix pH CO₂)Understanding of FSSAI and quality standardsGood attention to detail and reporting skills
