Country Manager (F&B)

Formulate 35-year franchise development strategies for target countries design differentiated market entry approaches and set annual investment promotion goals.

Build localized investment promotion networks (including industry associations and agencies) and lead franchisee development qualification assessment and contract signing processes.

Optimize franchise policies (such as investment models and profit-sharing mechanisms) to enhance brand attractiveness and franchisee retention rate.

Coordinate store site selection evaluation decoration standard implementation and pre-opening preparations to ensure that the investment return of each single store meets the companys standards.

Oversee the implementation of SOPs and improve store operational efficiency through training store visits and data monitoring.

Establish a hierarchical franchisee management system and organize regular summits to address common operational issues.

Drive localized operations and brand building promote localized product adjustments (to adapt to local tastes religious taboos etc.) and collaborate with the R&D team to optimize menus.

Develop regional marketing strategies plan brand promotion activities and manage social media operations and KOL partnerships.

Establish a crisis response mechanism to handle major customer complaints and public opinion incidents.

Build and manage local teams (investment promotion operations and construction) formulate performance appraisal mechanisms and ensure full compliance with local laws and regulations (including food safety labor policies and tax requirements).

Requirements

Bachelors degree or above; an MBA or masters degree in business administration or a related field is preferred.

More than 10 years of experience in the foodservice chain industry with over 5 years of senior management experience in international franchise systems.

Proficient in the entire franchise process including investment promotion and development construction support and operational supervision.

Familiar with the local business environment and government-industry resources in target countries with strong resource integration capabilities.

A data-driven decision-maker capable of optimizing operational strategies through business analysis.

Excellent cross-cultural management skills with the ability to align goals between the headquarters and local teams