SeniorBrand Manager (FMCG)
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
The Masterplan: Shape the annual brand plan and A&P. Youll phase spend quarterly set aggressive targets and make sure every Baht is working at maximum efficiency.
Content & Conversation: Own the "OATSIDE Voice" across ATL BTL Social and PR. Youll lead the creation of entertaining premium and playful work that actually converts.
Retail Excellence: Build the playbook for visibility. From samplings to planograms in Modern Trade (MT) and General Trade (GT) you ensure our presence is undeniable.
Digital & E-commerce: Drive marketplace growth through CRM moments limited-edition bundles and high-velocity ratings/reviews.
The Future Portfolio: Lead the sell-in and launch strategies for new formats packs and entirely new brands.
What success looks like (12 Months)
Market Impact: Demonstrable growth in Net Sales Value (NSV) household penetration and Rate of Sale (ROS).
Cultural Relevance: Distinctive campaigns that trend in watch time and UGC volume.
Operational Fluency: A simple repeatable launch template that our Sales and Key Account teams love.
Team Growth: A motivated high-shipping squad that stays on time and on budget.
Requirements
Have the Mileage: 710 years (for SBM) or 58 years (for BM) in FMCG/Bev or Lifestyle brand management in Thailand.
Are Bilingual & Articulate: Mandatory fluency in Thai and English. You can write/localize copy and present confidently to diverse stakeholders.
Are "Creative-Commercial": You are equal parts "big idea" and "big data." You are as comfortable briefing a creative agency as you are analyzing an ROI dashboard.
Know the Trade: You understand the nuances of MT GT and E-commerce sell-through.
Have Low Ego / High Standards: You have a bias to action and care more about the work than the title.
Required Skills:
Have the Mileage: 710 years (for SBM) or 58 years (for BM) in FMCG/Bev or Lifestyle brand management in Thailand. Are Bilingual & Articulate: Mandatory fluency in Thai and English. You can write/localize copy and present confidently to diverse stakeholders. Are Creative-Commercial: You are equal parts big idea and big data. You are as comfortable briefing a creative agency as you are analyzing an ROI dashboard. Know the Trade: You understand the nuances of MT GT and E-commerce sell-through. Have Low Ego / High Standards: You have a bias to action and care more about the work than the title.
