Creative Strategist Lead

ACG3460JOB

• Take full ownership of the creative strategy for assigned games/apps shaping the creative vision defining the core direction and setting the long-term strategic path.
  
• Ensure strong alignment between UA Product and Creative teams around common performance objectives.
  

Playtesting Research & Strategic Planning

• Lead structured playtesting to uncover product USPs understand audience psychology and identify creative opportunities.
  
• Build an ongoing system for trend monitoring and competitive analysis across different GEOs.
  
• Translate insights into strategic opportunities and develop frameworks such as angle maps messaging pillars and component systems to support the production team.
  

AI Tools & Knowledge Systems

• Assess and implement AI tools that enhance research quality insight generation and creative ideation.
  
• Develop AI-enabled workflows to improve both strategic planning and production efficiency.
  
• Create and maintain internal knowledge systems including angle libraries trend hubs and creative best practices.
  

Planning Prioritization & Creative Operations

• Lead quarterly monthly and weekly planning cycles to define priorities and focus areas.
  
• Balance short-term performance demands with the longer-term creative direction.
  
• Keep clear roadmaps decision-making records and strategic documentation up to date.
  

Performance Intelligence

• Review creative performance data such as CTR CVR IPM CPI and ROAS to identify patterns and diagnose root causes.
  
• Use data to guide decisions and build a consistent weekly rhythm for testing and learning.
  

Cross-Functional Leadership

• Serve as the strategic link between UA Creative Production Product and other key stakeholders.
  
• Run alignment discussions and ensure efficient transparent coordination across teams.
  

Requirements

• At least 4 years of experience in Creative Strategy UA Creative Product Marketing or related creative strategist roles.
  
• Strong ability to convert product understanding data and market insights into clear creative direction.
  
• Solid creative project management skills with the ability to build timelines coordinate resources and lead multi-format creative initiatives from concept through execution and learning.
  
• Strong understanding of performance marketing metrics such as CTR CVR IPM CPI and ROAS and how they impact creative decisions.
  
• Proficient in using creative research and analytics tools ad libraries market research platforms and modern AI workflows.
  
• Proven experience working closely with Designers Motion Artists and Playable Developers to ensure clear strategy and strong execution quality.
  
• Capable of handling multiple creative projects at the same time while maintaining strong strategic thinking and communication standards.
  
• Deep knowledge of creative trends audience behavior and benchmarks within the mobile gaming/app market.
  
• Excellent written and verbal communication skills with the ability to align stakeholders and influence decision-making.
  

Benefits

• Competitive salary with full salary provided during probation.
  
• Performance bonus with 30% of company profit shared and no cap applied.
  
• Full SHUI in accordance with Vietnamese law plus premium private health insurance and annual health check-ups.
  
• Minimum 12 days of paid annual leave plus 10 days of paid sick leave.
  
• 12 work-from-home days per year.
  
• Free daily food and beverages including snacks juice drinks and tea-time.
  
• Monthly or bi-monthly team activity allowance.
  
• Company learning trips to top profit-generating countries with Korea as the first destination and Japan next.
  
• Sponsored sports activities such as badminton and football.
  
• Sponsored participation in overseas conferences and industry events at all levels.