Senior Campaign Marketing
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Job Location:
Salary:
Experience Required:
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
- IMC Planning: Propose targets develop and implement IMC plans/campaigns (including product launches) aligned with business priorities brand and customer needs; work with product KOLs and community teams to deliver results.
- IMC Execution: Manage execution of IMC mix including content marketing (website copywriting art direction video production influencer activities); optimize and repurpose content across social media channels
- Campaign Management: Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget.
- Marketing Analytics: Use analytics to set up targets measure campaign success improve brand awareness and apply learnings to future campaigns.
- Partnership Management: Build and maintain relationships with third-party partners supporting Garenas marketing and publishing.
Requirements
- Passion about the Game industry is a must.
- Bachelors degree from a reputable university or equivalent practical experience.
- Experience: Minimum 4 years experience and proven records in end-to-end IMC Marketing
- Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game
- Project Management & Stakeholder Management: Proven excellence in managing complex projects including critical paths risk logs and asset QA; strong ability to align and collaborate with cross-functional stakeholders across Product Creative and Legal teams.
- Creative Vision & Execution: Demonstrated ability to independently originate communication/action concepts with clear end-states build work-back plans and lead cross-functional teams to successful delivery.
- Marketing & Brand Metrics: Strong understanding of communications marketing and brand performance metrics (e.g. reach SOV ER CTR CVR revenue/ROAS brand health)
- Problem-Solving: Highly logical and analytical thinker with a curious mindset constantly exploring and applying industry best practices.
- Deliver results in high-pressure environment: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure.
- Communication: Strong verbal and written communication/presentation /negotiation skills
- Language: Equivalent 6.5 IETLTS in English
- Data Proficiency: Comfortable working with data including funnel math lift tests and interpreting basic dashboards to inform decisions is a nice-to-have thing
Required Skills:
Qualifications Bachelors degree in Business Marketing Communications or a related field (MBA preferred). Minimum 10 years of experience in management consulting brand strategy market research or advertising. Proven track record of leading developing and scaling high-performing teams. Strong expertise in building brand strategy and driving measurable business growth. FMCG industry experience is a strong advantage. Advanced analytical skills with high proficiency in Excel and data interpretation. Ability to synthesize complex data into actionable insights and strategic recommendations. Exceptional presentation and storytelling skills. Strong leadership presence business acumen and decision-making capabilities. Experience managing multiple stakeholders in fast-paced high-pressure environments. Preferred Skills Experience working in consulting firms or top-tier agencies. Strong understanding of consumer behavior and market dynamics. Strategic thinking combined with hands-on execution capability. Excellent communication in English (and local language if required). Contact: Phuong Tran Due to the immense number of applications only shortlisted candidates will be contacted.
