Brand Content Manager

Function: Content / Growth / PR

The role in one line: You own LumaLabs/Glowvés entire public face organic content ad creative direction influencer relationships and PR and you lead the creative team that executes it.

Context: We are building a skincare brand that needs to earn trust before it earns sales. The brands we benchmark against Accufix Organic Traveller Connatural built their communities through education-first human-first content and smart influencer relationships. That is the playbook. You are the person who runs it and leads the people who produce it.

This is not an execution role. You think in campaigns brief creatives direct video editors and graphic designers and make sure everything that goes out organic post ad influencer collab PR moment is on brand on strategy and moving the needle.

What youll own:

Content Strategy & Direction

• Define LumaLabs/Glowvés content strategy what we say how we say it how often and on which platform
  
• Build and own the monthly content calendar across Instagram and TikTok
  
• Brief graphic designers and video editors on every piece of content concept hook format tone visual direction
  
• Ensure all content is education-first teaching the audience about their skin ingredients and why our products work before asking them to buy
  
• Maintain and protect LumaLabs/Glowvés brand voice across every piece of content that goes out
  

Ad Creative Input

• Identify which organic content has the potential to become a paid ad brief the marketing team on hooks formats and angles worth testing
  
• Suggest new ad creative concepts based on whats working organically and whats trending
  
• Review ad creatives before launch flag anything that feels off-brand or weak on hook
  

Influencer & PR

• Identify and vet micro to mid-tier skincare influencers in Pakistan Lahore and Karachi first
  
• Own the outreach briefing negotiation and relationship management end to end
  
• Structure influencer deals discount codes commission deliverables timelines
  
• Track influencer performance which partnerships drove traffic conversions and community growth
  
• Identify PR opportunities skincare features founder stories editorial placements podcast appearances
  

Team Management

• Manage and brief graphic designers and video editors
  
• Review all creative output before it goes live nothing goes out without your approval
  
• Build a creative system so the team can produce at volume without quality dropping
  

Requirements

Must have:

• 3 years in content brand or marketing with at least some team leadership experience
  
• Has managed or briefed graphic designers and/or video editors before
  
• Deep understanding of Pakistans skincare or lifestyle consumer knows what Accufix Organic Traveller and Connatural are doing and why it works
  
• Has run influencer campaigns end to end not just found influencers but briefed tracked and reported on them
  
• Thinks in campaigns not just posts understands how content connects to brand building and sales
  
• Strong opinion on what a winning hook looks like and why
  

Strong plus:

• Has grown a brands social presence organically with measurable results
  
• Has pitched and secured PR placements for a consumer brand in Pakistan
  
• Experience working at or with a skincare beauty or personal care brand
  
• Has built a content system or SOP that a team can follow
  
• Understands how organic content feeds into paid ad creative
  

What this role is not: This is not a social media executive who posts and replies. This is not a graphic designer. This is a brand thinker who leads creative people owns the public face of LumaLabs/Glowvé and connects content strategy directly to growth.