Sr Analyst Advertising Technology

At Forrester were trusted to work on trailblazing mission critical problems that business and technology leaders face today. Thats why were always looking to empower talented individuals to perform at their best every single day. Were proud of our community of smart people and vibrant voices who come together to do whats right by our clients and each other. Our success is driven by curiosity courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.

About This Role:

The Senior Analyst conducts innovative research and delivers advice to clients through written reports consulting client inquiries and speeches. As part of Forresters B2C marketing research team the Senior Analyst serves leaders who are navigating rapid changes across the advertising technology (adtech) ecosystem and making strategic organizational and technology decisions to enable customer-centric advertising strategies. We are looking for a recognized adtech expert who can clearly articulate where the industry is headed challenge conventional wisdom and help Forresters clients navigate an increasingly complex advertising environment.

The successful candidate brings a strong point of view on the future of adtech and how advertising strategies must shift in response to increasing automation across the adtech stack shifting consumer trust and regulatory pressures. You have demonstrated expertise in AIs various impacts on advertising people processes and technologies; the impact of consumer privacy trends and global regulation on identity audience strategy targeting and measurement; and brand safety trust and media quality across programmatic and AI-driven environments. You are comfortable assessing and advising on core adtech components including DSPs SSPs and identity audience solutions and you are motivated to help senior marketing technology and digital business executives with their advertising strategies.

Job Description:

• IP creation: Plan own and evolve an integrated research and content portfolio that delivers clear defensible points of view through original research and published insights.
• Client engagement: Apply Forresters research and frameworks to help clients solve business challenges through short- and long-term consulting engagements.
• Events and sales support: Build Forresters market presence by presenting at events speaking with the press and partnering with analyst relations and sales to evangelize our coverage with clients and prospects.

Job Requirements:

• At least five years relevant experience in adtech and digital media at an agency technology vendor brand (in-house) or consulting firm.
• An understanding of the adtech ecosystem including how platforms data identity activation and measurement capabilities fit together across buy- and sell-side use cases and how it intersects with services solutions such as those provided by agencies and the industrys vendor landscape.
• Demonstrated expertise in consumer privacy trends and regulations (e.g. GDPR CCPA/CPRA and evolving global privacy standards) and their impact on advertising identity audience targeting measurement and data strategy.
• An understanding of media planning buying and ad ops processes.
• Superior writing presentation and analytical skills.
• The ability to be bold and conceptual yet practical and actionable.
• A profound spirit of collaboration as part of a supportive integrated team.
• The ability to travel 20% to 30% based on client need.

Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition with the exception of New York City. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidates primary work location experience training education and credentials.

Base salary range: $119000 - $193000

Base salary range for New York City NY: $136000 $222000

The application deadline is April 30 2026. Please refer to the job posting on careers page if the deadline has been extended.

#LI-JM1

Explore #ForresterLife on:

Instagram

LinkedIn

Glassdoor

FLSA Status:

Here at Forrester we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forresters recruitment process. If you would like to discuss a reasonable accommodation please reach out to .

Forrester Research Inc. is an Equal Employment Opportunity Employer. As a federal contractor Forrester encourages veterans and individuals with disabilities to apply for employment.

Benefits at a Glance

Benefits at a Glance - Cambridge