Paid Social Associate (Contract)
San Jose CA Hybrid $43/hour
Financial Services Industry
We are seeking a data-driven Paid Social Associate to support execution and optimization of paid social campaigns across multiple platforms. This role is ideal for someone who thrives in a fast-paced environment enjoys working with data and has hands-on experience managing paid social channels.
The position focuses on campaign execution performance optimization and data analysis to drive lead generation and pipeline growth.
Position Overview
The Paid Social Associate will manage day-to-day campaign execution across platforms such as LinkedIn Facebook and Reddit. This role will analyze performance data optimize campaigns and support broader paid media initiatives to improve ROI and drive business outcomes.
This is a hybrid contract role based in the San Jose area.
Key Responsibilities
Campaign Execution & Optimization
Manage and optimize paid social campaigns across LinkedIn Facebook Reddit and other platforms
Set up and manage campaigns ad sets audiences bids and exclusions
Execute A/B testing strategies to improve performance and conversion rates
Continuously optimize campaigns for lead generation and pipeline growth
Data Analysis & Performance Reporting
Analyze campaign performance using platform data Google Analytics Salesforce and Tableau
Identify trends and provide actionable insights to improve campaign performance
Develop and maintain performance reports and dashboards
Budget & Performance Management
Monitor campaign budgets and ensure efficient allocation of spend
Track performance against KPIs and recommend adjustments
Collaboration & Support
Partner with other paid media team members to support campaign execution and reporting
Assist with campaign maintenance data pulls and performance enhancements
Stay current on platform updates industry trends and new advertising opportunities
Requirements
Required Qualifications
35 years of experience managing paid social campaigns
Hands-on experience with LinkedIn Ads and Facebook Ads (Reddit/Twitter a plus)
Strong understanding of campaign setup audience targeting and optimization strategies
Experience with Google Analytics
Strong proficiency in Excel and/or Google Sheets for data analysis
Experience with A/B testing and landing page optimization
Strong analytical mindset with data-driven decision-making skills
Ability to manage multiple campaigns and priorities in a fast-paced environment
Preferred Qualifications
Experience in B2B marketing ideally SaaS
Experience in FinTech or financial services industry
Experience with CRM platforms especially Salesforce
Familiarity with Tableau or other data visualization tools