Manager, Digital Content & Publishing TD Asset Management
Job Summary
Work Location:
Toronto Ontario CanadaHours:
37.5Line of Business:
MarketingPay Details:
$81600 - $115200 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.
As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:
TD Asset Management (TDAM) a member of TD Bank Financial Group is a leading North American investment manager offering progressive investment solutions to both institutional and individual investors. For over two decades the organization has established competitive market positions in active quantitative and passive portfolio management. As of December 31 2025 TDAM and its affiliates manage over $508 billion in assets on behalf of pension insurance endowment/foundation and corporate clients as well as high-net worth clients and retail mutual funds.
In attaining this client commitment TDAM has built one of Canadas largest and most respected investment management and research teams with more than 220 Portfolio Managers Associate Portfolio Managers Traders and Analysts.
About the Role
The Manager Digital Content & Publishing will join the Digital Content Team within TD Asset Management (TDAM) Content Marketing & Communications. The team is responsible for delivering high-quality compliant and engaging digital content across TDAMs owned and third-party platforms including websites secure portals email social media and consultant databases.
This role is responsible for the execution optimization and day-to-day management of TDAMs digital content experiences. While rooted in strong publishing expertise the role plays an important part in ensuring that content is intuitive accessible search-optimized and consistently implemented across client journeys. The successful candidate will work closely with cross-functional partners to implement defined digital experience standards in support of business objectives within a highly regulated environment.
Key Responsibilities
Digital Content Experience Execution
- Execute and continuously optimize digital content journeys across key client segments (retail advisor institutional) ensuring content is intuitive accessible and aligned to defined experience standards.
- Apply established digital experience frameworks best practices and guidelines across websites and secure platforms.
- Identify usability issues content gaps and friction points and recommend practical improvements to structure navigation and content presentation.
- Support digital experience enhancements by working closely with UX Product and Technology partners on defined initiatives.
Content Publishing & Platform Management
- Lead the execution of web content publishing across Adobe Experience Manager (AEM) and other proprietary software.
- Build update and maintain web pages using approved templates components and modules.
- Ensure content is accurately implemented including copy imagery video tagging and SEO metadata in line with brand accessibility and regulatory requirements.
- Create and maintain experience fragments reusable components and dynamic content blocks ensuring they function as intended.
- Manage digital assets within Adobe Digital Asset Manager including tagging optimization and quality control across device types.
- Apply information architecture taxonomy and tagging standards to complex investment content (e.g. funds ETFs insights) to improve discoverability and scalability.
Optimization Measurement & Continuous Improvement
- Leverage analytics (e.g. search behavior click paths content usage and traffic trends) to identify friction and continuously refine site structure navigation and user flow.
- Partner with SEO and analytics stakeholders to implement recommendations and address technical or content-related optimization issues within owned platforms.
- Provide insight-based recommendations to improve content effectiveness navigation and user flow.
- Support defined personalization and content targeting initiatives through accurate execution and ongoing refinements.
- Contribute to quality assurance processes identifying issues and ensuring timely resolution.
Stakeholder & Relationship Management
- Act as the primary point of contact for digital publishing requests guiding stakeholders on content structure requirements and best practices.
- Manage and prioritize a high volume of publishing and enhancement requests ensuring clarity of requirements and on-time delivery.
- Partner with Product Compliance and Content teams to execute a clear compliant and scalable content hierarchy across digital channels.
- Proactively identify risks dependencies and constraints escalating issues where appropriate.
Governance & Operational Excellence
- Ensure adherence to established digital publishing procedures standards and controls.
- Maintain accurate documentation of processes decisions and implementation standards.
- Identify operational inefficiencies and recommend improvements to tools workflows or ways of working.
- Support business continuity through cross-training and documentation.
Qualifications / Skills / Experience
Core Requirements
- 5 years of experience in digital content publishing website management or related digital roles within complex enterprise environments.
- Strong experience in digital content publishing and website management within regulated or large-scale organizations.
- Hands-on expertise with Adobe Experience Manager (AEM) and digital asset management tools.
- Solid understanding of UX and usability principles information architecture and content structure SEO fundamentals and accessibility and regulatory requirements.
- Strong attention to detail with the ability to manage multiple priorities simultaneously.
- Effective communicator with experience working across cross-functional teams.
Preferred
- Experience in asset management financial services or other regulated industries.
- Familiarity with digital analytics and content optimization practices.
- Experience supporting personalization or modular content implementations.
- Exposure to collaboration with UX Product or Technology teams on digital initiatives.
Education & Certifications
- University degree required.
- Relevant certifications (e.g. Adobe AEM certification digital marketing or accessibility credentials) are considered an asset.
Other Accountabilities
- Contribute to an inclusive respectful and collaborative team culture.
- Participate fully as a team member and support a positive work environment.
- Proactively share knowledge best practices and lessons learned with peers.
Who We Are:
TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we strive to make every interaction product and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to foster deeper relationships ensure disciplined execution and build a simpler faster banking experience. TD is deeply committed to being a leader in client experience that is why we believe that all colleagues no matter where they work are client facing. Together we are reimagining what banking can be for our clients colleagues and communities.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more
Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.
Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.
If youre passionate about helping clients and building deep lasting relationships TD offers diverse career paths where you can grow your expertise and make a meaningful impact.
Were committed to your success and foster a respectful workplace where diverse perspectives are valued everyone has fair opportunities to grow and you can unlock your full potential to achieve your career goals. Here at TD we hire and develop the best.
Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.
Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!
Language Requirement (Quebec only):
Sans ObjetRequired Experience:
Manager