External Communications Lead
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Job Location:
Manchester, CT - USA
Monthly Salary:
$ 125 - 150
Posted on:
5 days ago
Vacancies:
1 Vacancy
Job Summary
Description
About Us:
At Sitecore our mission is to simplify how brands reach engage and serve people by delivering intelligent personalized digital experiences that connect the world. We empower the worlds most iconic brands to build lifelong relationships with their customersseamlessly smartly and at scale.
As the leading provider of agentic digital experience software Sitecore brings together content commerce and data into one composable platform that enables brands to deliver millions of meaningful adaptive experiences every day. Trusted by global leaders such as American Express Porsche Starbucks and LOréal Sitecore helps brands transform engagement through experiences that are not only personalized but predictive and dynamic.
Our foundation is our peoplea diverse passionate and collaborative global team spanning over 25 countries. We believe that every experience matters and that belief starts with how we work together. Our values guide how we lead innovate and connect. They are the behaviors that bring our mission and vision to life every day in every interaction.
As we continue to evolve we are actively cultivating AI skills across our teams to unlock new levels of creativity efficiency and insight. From engineering to customer experience AI capabilities are becoming integral to how we design build and deliver the next generation of digital experiences.
Learn more at
About the Role:
Sitecore is looking for an External Communications Lead to help shape and amplify the companys story across external audiences. This role will lead proactive media relations support product and corporate storytelling elevate executive visibility and drive earned media programs that strengthen Sitecores reputation and market presence.
The ideal candidate brings strong knowledge of the digital experience platform CMS marketing platform or broader MarTech landscape and knows how to translate complex product innovation into clear compelling narratives. They are a strategic communicator and hands-on operator with strong media instincts excellent writing skills and experience working both in-house and at an agency.
What Youll Do:
- Develop and execute external communications strategies that increase awareness of Sitecore its platform customer impact and thought leadership.
- Build andmaintainstrong relationships with key journalists editors and influencers across business tech andMarTechpress.
- Lead proactive media outreach around company news product launches customer stories data-driven announcements and executive commentary.
- Partner closely with corporate communications product marketing customer marketing field marketing social media and senior executives to develop differentiated stories and consistent messaging.
- Draft and edit high-quality press releases messaging frameworks media pitches Q&As executive talking points bylines blogs and briefing materials.
- Translate technical and product-heavy topics into concise relevant and compelling stories for external audiences.
- Drive executive visibility opportunities including media interviews speaking engagements contributed content and trend commentary.
- Manage PR agencies and external partners including scope priorities budget performance and results.
- Track analyze andreport oncoverage message pull-through share of voice and overall communicationsimpact.
- Support reactive communications and issues management when needed.
What You Need to Succeed:
- 7 years of experience in public relations external communications or corporate communications.
- Experience both in-house and at a PR/communications agency preferred.
- Experience in digital experience platforms CMS marketing platformsMarTech enterprise SaaS or related technology categories preferred.
- Proven media relations success and strong existing relationships with business technology andMarTechpress.
- Exceptional writing and editing skills with the ability to create content for media executives and thought leadership platforms.
- Demonstrated ability to simplify complex technology and product narratives for external audiences.
- Experience managing people witha track recordof coaching and developing talent.
- Experience leading andoptimizingagency relationships.
- Strong executive presence and confidence working with senior stakeholders.
- Excellent judgment attention to detail and ability to balance strategy with execution in a fast-paced environment.
Other Skills That Can Set You Apart:
- Experience in B2B enterprise software or high-growth technology companies.
- Familiarity with categories such as DXP personalization CDP digital asset management content operations AI for marketing or commerce.
- Experience supporting major product announcements customer storytelling industry events and executive thought leadership.
- Global communications experience across multiple markets.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race color ancestry religion gender national origin sexual orientation age citizenship marital status disability veteran status or any other local legally protected characteristic.
Compensation details:this role offers a base salary range of $125k to $150k plus a 15% bonus structure.
Sitecore offers a comprehensive benefits package including multiple health insurance options(medical dental and vision coverage) a 401(k) retirement plan with company matching contributions generous paid time off(vacation/PTO paid sick leave and paid holidays as well as paid volunteer days) fully paid parental leavefor new parents company-paid disability insurance(short-term & long-term coverage) and life insurance and an Employee Assistance Programsupporting employees well-being and a number of voluntary benefits to choose from available upon date of hire.
About Company
Sitecore connects content, data, and personalization in one AI-powered platform. Move faster, work smarter, and create experiences that redefine what’s possible.
