Company Overview

Promise modernizes how government agencies and utilities support people in financial difficulty. We build technology that makes it simple for residents to receive benefits engage with assistance programs set up flexible payment plans and stay on trackwhile helping agencies increase efficiency recover revenue and deliver services with dignity. Our mission is to transform public systems so they work better for everyone especially the most vulnerable.

Our team includes experts from companies like Palantir Google Stripe and esteemed government leaders. We work hard and believe deeply in what we do. Were looking for excellent people to build innovative resilient technology.

Backed by over $50 million in funding from top investors such as Reid Hoffman Howard Schultz Michael Seibel Y Combinator 8VC The General Partnership First Round Capital Kapor Capital XYZ Ventures and Bronze Investments Promise has been recognized as one of Fast Companys Worlds Most Innovative Companies of 2022 Forbes Next Billion-Dollar Startups 2024 and Y Combinators #1 GovTech startup.

About the Role

Promises go-to-market goal is to be operating relevantly in all 50 states. This role is a strategic lever to help us get there.

As the Senior Marketing Manager you will build and actively manage Promises marketing function from the ground updriving qualified pipeline positioning and brand credibility across government and utilities buyers nationwide. You will sit at the intersection of demand generation product marketing sales enablement and brand-building in one of the most complex sectors: public procurement.

Promise does not grow by chasing vanity metrics announcing flashy campaigns or building marketing programs that look good but dont convert. We grow by earning trust in complex public-sector environments and by being disciplined about which channels messages and tactics actually generate quality pipeline and help our sellers win.

It is a judgment-heavy role for someone who can generate measurable pipeline craft positioning that resonates with public sector buyers and enable sales teams to close high-stakes deals without burning budget on tactics that dont work.

What Youll Do

• Design and run Account-Based Marketing (ABM) campaigns tailored to high-value government and utility accounts. Track and optimize ABM performance metrics including account engagement pipeline velocity and deal progression.

• Develop a content library including case studies (customer success stories) landing pages (for campaigns and RFPs) blog posts (thought leadership) whitepapers (educating buyers on complex topics) pitch decks (for sales presentations) one-pagers (quick reference for AEs) and competitive battle cards. Establish content workflows and templates so future content creation is faster and more consistent

• Build messaging frameworks that communicate Promises value to our buyer personas: technical buyers (IT/security) operational buyers (program managers/finance directors) and executive buyers (commissioners/CIOs). Position Promise against legacy vendors and competitors by highlighting what makes us different: modern fintech UX proven outcomes mission alignment

• Build relationships with sector influencers including government associations policy organizations industry analysts and trade publications

• Build dashboards and reporting to track performance weekly/monthly and communicate impact to leadership. Establish processes for lead scoring routing and handoff to sales to ensure quality and speed

• Collaborate on target account strategy: which accounts to prioritize how to break in who to engage and what messaging to use. Increase velocity through long procurement cycles (6-18 months for government deals) by nurturing prospects staying visible and providing value at each stage.

• Create leave-behinds and follow-up materials that keep Promise top-of-mind during long sales cycles. Develop RFP response templates and libraries so AEs can respond to government procurements faster and more consistently. Train sales on new messaging positioning and collateral so they can use it effectively in conversations.

What Will Help You Succeed

• At least 6 years of experience in B2B and B2G marketing with a strong track record in demand generation product marketing and content strategy

• Experience marketing complex products to enterprise or government buyersideally in gov tech fintech SaaS or regulated industries

• Ability to independently build and scale marketing programs from scratch in a fast-paced early-stage environment

• Strong writing and storytelling skills with a portfolio of content that spans thought leadership case studies product collateral and sales enablement

• Hands-on execution mindset. You can write copy build campaigns coordinate events and analyze performance yourself

• Comfortable collaborating with Sales Product and leadership to drive go-to-market alignment and measurable outcomes

• A disciplined operating style: prepared responsive accountable and focused on outcomes.

• Alignment with Promises mission and values and respect for the communities we serve and the public institutions we partner with.

Who Thrives at Promise

Youll love it here if:

• You are energized by building a high-trust high-judgment Marketing motion in complex public-sector environments.

• You care about outcomes and pipeline quality not activity for its own sake.

• You like owning ambiguous problems setting clear guardrails and building repeatable systems.

• You enjoy partnering closely with cross-functional team members and navigating long-cycle multi-stakeholder deals.

• You bring discipline to prioritization and protect executive focus by escalating only when it matters.
  

Promise is not for you if:

• You optimize for marketing activity over measurable pipeline contribution

• You prefer broad spray-and-pray campaigns over targeted high-quality programs that resonate with government buyers

• You struggle to prioritize ruthlessly when resources are limited. Choosing what NOT to do is as important as what to do

• You need established processes templates and a team in place before you can build something from scratch

How We Support Our People

• 100% paid health coverage

• Generous PTO and sick leave

• Lunch snacks and coffee provided

• Company retreats

• Hybrid Work: We deeply value in-person collaboration and are in-office or on-site at least four days a week.

Promise is an equal opportunity employer and does not discriminate against any applicant or employee because of race color religion sex sexual orientation gender identity national origin disability genetic information age or military or veteran status. Additionally the Company complies with applicable state and local laws governing non-discrimination in employment in every jurisdiction in which it operates. Promise is committed to promoting diversity and inclusion in the workplace. We also provide reasonable accommodations to qualified individuals with disabilities pregnant individuals and those with sincerely held religious beliefs in accordance with applicable laws. To request a reasonable accommodation please email

Promise engages in US government contracts and restricts hiring to US persons which includes US citizens and permanent residents (e.g. Green Card holders). Additionally candidates must reside in the US.