The General Manager (GM) is responsible for the overall operationalperformance of the company including greenhouse productionwarehouse/shipping and cross-channel alignment between Wholesale Sales and theRetail Garden Centre.

The GMassumes full day-to-day operational leadership of the business. Ownership willfocus on strategic direction financial oversight and long-term growthinitiatives. The GM is accountable for execution performance and operationalresults.

The GM oversees:

Greenhouse Production

Warehouse & Shipping

Order Fulfillment

Cross-functional coordination with Wholesale Sales

Operational alignment with Retail Garden Centre

Production planning systems and operational systems

Process improvement and performance management

Lead all day-to-day operations of the company.

Ensure alignment between production capacity wholesale programsretail demand and shipping schedules.

Translate strategic direction into executable operational plans.

Prevent siloed decision-making between departments.

Own operational budget performance.

Manage labor efficiency across production and warehouse.

Protect gross margins through disciplined execution.

Partner with CFO on forecasting and cost control.

Directly lead department heads (Growers Production Manager WarehouseManager Maintenance).

Achieve KPIs and hold leaders accountable.

Conduct structured performance reviews.

Build leadership bench strength.

Install operational discipline through SOPs.

Sustain and improve planning processes.

Ensure data integrity and reporting visibility.

Standardize processes across departments.

The GM has full authority over operational decision-making. Ownershipwill not be involved in daily operational execution.

The GM is empowered to:

Make staffing decisions within approved budgets.

Resolve interdepartmental conflicts.

Enforce accountability standards.

Modify processes to improve efficiency.

Align production and warehouse resources.

Escalate only strategic or capital decisions.

The GM is accountable to the Leadership Team (Ownership and CFO) forachieving defined operational and financial KPIs.

The Leadership Team will:

Establish annual company-level performance targets.

Approve operating budgets.

Define strategic priorities.

Review performance monthly and quarterly.

The GM is responsible for:

Delivering results against agreed KPIs.

Presenting regular operational performance reports.

Proactively identifying risks to performance targets.

Developing corrective action plans when results deviate from plan.

1. Ownership fully removed from day-to-day operations.

2. Production and warehouse operate with pacing discipline.

3. Cross-channel alignment stabilized.

4. Systems sustainability and improvements.

5. Operational KPIs visible and enforced company-wide.

Reports To: Leadership Team (Ownership & CFO)

Direct Reports: Growers Production Manager Warehouse ManagerMaintenance Manager Retail manager.

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