Associate Director, Global Growth, Lifecycle

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide including Brex Rippling Navan Qantas SHEIN and many more with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.

Proudly founded in Melbourne we have a team of over 2000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If youre ready to do the most ambitious work of your career join us.

Attributes We Value

We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and youre motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.

Youre humble and collaborative; turn zerotoone ideas into real products and you get stuff done end-to-end. You use AI to work smarter and solve problems faster. Here youll tackle complex highvisibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you lets build whats next.

About the team

Youll be part of a collaborative results-driven Growth team that thrives on elevating customer experience and deepening lifetime value. We value creativity data-driven decision-making and a builders mindset. Our team is passionate about finding new ways to deliver value to customers and scale Airwallexs impact globally. We support continuous learning mentorship and career growth and we celebrate diverse perspectives and backgrounds.

What youll do

Were looking for an Associate Director Global Growth Lifecycle to own and optimize the full customer this role youll turn data into insights and insights into measurable growth improving conversion activation and retention across the funnel. Youll lead a growing team across regions partner cross-functionally and evolve lifecycle from execution into a strategic growth lever.

This role is based in either San Francisco or Singapore.

Responsibilities:

• Set and execute lifecycle strategy - Define and execute campaigns that drive conversion activation and retention across the customer journey

• Optimize performance with data - Build a rigorous test-and-learn approach using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes

• Lead and develop a team - Guide a growing lifecycle team setting priorities sharpening their analytical toolkit and raising the bar for execution quality

• Drive cross-functional impact - Partner with Product Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine

• Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the teams scope from execution to optimization insights and strategic influence across the funnel

Who you are

Were looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have but are not mandatory.

Minimum qualifications:

• 10 years experience in Growth with at least 3 years managing a team.

• Strategic problem solving: Strong strategic and growth mindset able to identify opportunities across the customer journey and translate insights into scalable measurable initiatives

• Analytical toolkit: Advanced analytical skills with the ability to interpret data diagnose performance drivers and develop data-backed recommendations

• Marketing exposure: Understanding of lifecycle marketing with hands-on experience designing and executing programs that drive customer conversion activation and retention

• Creativity and user focus: Combines creative thinking with data-driven insight to deliver user-centric content that engages and drives action across lifecycle touch points

• Leadership: Experience leading projects or teams with the ability to coach others and raise performance standards

• Communication: Structured persuasive communicator comfortable influencing senior stakeholders

• Bias to action: Entrepreneurial mindset with a track record of delivering results in fast-paced dynamic environments

• Bachelors degree in a relevant field

Preferred qualifications:

• Experience in fintech product-led growth or B2B SaaS

• Experience in fast-paced environments preferably within a startup or scale-up

• Advanced degree (MBA or Masters) is a plus

• Experience with SQL or close collaboration with data teams preferred

• Hands-on experience in Lifecycle/CRM marketing

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We dont regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.

Required Experience:

Director