Sr Manager, Partnerships Licensing & Collectibles

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

Position Overview

The Senior Manager ofPartnershipsLicensing&Collectiblesis responsible forleading the strategy development and execution ofbranded collectibles(custom LTE products in partnership with talent or brand relationships)licensed productsand mailer programs that enhance the consumer experience and strengthen emotional connection with our brands. This role sits at the intersection of brand storytelling product marketing and consumer engagementturning physical touchpoints into meaningful brand moments.

You will own the end-to-end lifecycle of collectibles and PR mailers from concept through production and global rollout partnering closely with Product Marketing Integrated Marketing Creative Operations and Supply Chain teams. The ideal candidate is both creatively driven and operationally strong with a sharp eye for detail a passion for brand craft and a bias toward action.

Responsibilities

• Own the collectibles and mailers strategy across SharkNinja ensuring alignment with brand positioning product launches and seasonal priorities

• Develop compelling onbrand concepts for mailersand collectibles that elevateour brands within culture and unlock incremental revenue streams for collectibles.

• Lead cross-functional collaboration with Brand Creative Product Marketing Operations Legal and Supply Chain to ensure seamless execution

• Partner with Creative teams ID and CMFto brief review and refine designs copy and materials

• Track performance andimpact using consumer feedback engagement metrics and operational learnings tooptimizefuture programs

• Ensure global scalability adapting programs for regional markets whilemaintainingbrand consistency

• Stay ahead of trends in packaging collectibles materials and consumer engagement to fuel innovation

Key Functional Skills/Knowledge

• Strong brand sensibility with an appreciation for design storytelling and physical brand experiences

• Proven ability to manage complex cross-functional projects from concept through delivery

• Excellent organizational and project management skills with attention to detail and deadlines

• Experience working with external vendors and production partners

• Ability to balance creativity with operational and budget constraints

• Strong communicationskills with the ability to influence across teams and levels

• Analytical mindset with comfort evaluating effectiveness and ROI

• Comfortable operating in a fast-paced high-growth environment

Qualifications

• 7 years of experience in brand marketing packaging product marketing experiential marketing or related fields

• Demonstrated experience developing and executing physical brand assets (e.g. packaging elementscojllectiblesbrand licensing)

• Experience working with global teams and supporting multi-market rollouts

• Familiarity with creative production print processes and manufacturing timelines

• Experience managing budgets and external partners