Principal Product Manager Growth & Engagement

As part of this once-in-a-lifetime opportunity tobuild andmake a real impact in the insurance marketplace we are looking for an accomplished customer-obsessed results-orientedPrincipal Product ManagertodriveourGEICO public webplatformandentry pointexperiences.

As a Principal Product Manager you will play a key rolein shaping the future of as the front-door to GEICOs digital experiencesusingAI-drivenpersonalizationand experimentationto measurably improve growth engagement and conversion across high-traffic digital entry points (SEO/AEO paid media partnership and direct traffic).You willbe responsible forleading product strategy driving the development and execution of product roadmaps and ensuring that our solutions meet the needs of our customers while driving business outcomes. You will collaborate closely with cross-functional teams including engineering designmarketing and analytics to deliver high-impact products that drive business growth and customer satisfaction. You must be comfortablecommunicating andinfluencing at all levels of the organization.

Additionally you are an AI-native builder who thrives ina scrappy ambiguous start up environment yet has deep product experience to build complex products from scratch and scale them up.

This position is a hybrid role that requires to be on-site 2-3 days a week at one of the following locations: Palo Alto CA; Bethesda MD; Seattle WA.

Job Responsibilities

• Own the productvisionstrategy and roadmapforGEICOs public web platform and entry point experiences aligned to GEICOs growth retention and digital transformation goals.

• Driveend-to-end growth and engagement partnering withproduct and marketingteams to align brand promises with downstream experiences and improve overallcustomer experience lifecyclequality.

• Define and lead AI-driven personalization across entry point experiences including dynamicUI andmessaging content and offer orchestration next-best-action guidance and friction reduction based on behavioral data intent signals and real-time context.

• Lead cross-functional teams through the entire product lifecycle from concept to launch and beyond.

• Conductfunneland cohortanalysismarketand competitiveresearch and customer interviews toidentifythe highest-leverage opportunitiesand inform product decisions.

• Prioritize features and initiatives based on customer feedback business impact and technical feasibility making trade-off decisions when needed.

• Drive product development efforts including defining requirements managing backlog and ensuringtimelydelivery of high-quality releases.

• Establisha high-velocity experimentationengine tooptimizeearly-stage growth and engagementusing AI toincreaselearning velocityand decision qualitywhilemaintainingplatform stability anddataintegrity.

• Collaborate with stakeholders across the organization to ensure alignment and drive alignment on key decisions.

• Define north-star metrics and KPI trees and continuouslymonitorproduct performance analyze metrics anditerate onfeatures tooptimizeuser experience anddrivemeasurablebusiness outcomes.

• Connect with external and internal customers to regularly understand their needs and buildlong-lastingrelationships.

• Identifyoptions and recommendations working through trade-offs with other leaders to remove impediments for the team.

• Oversee product rollout plan segmentation productadoptionand opportunities for product promotion.

• Partner withData &Technology leaders to influence end-state architectureand instrumentation strategyanddrive secure resilientaccessibleperformant and scalable product solutionsand measurement pipelinesthataddressmaterial customer and business problems.

Basic Qualifications:

• Bachelorsdegree.

• 10 years of product management experience withsignificant ownership inhigh-trafficconsumerweb platformsor subscription/ecommerceproducts

• Proventrack recorddelivering successful products andmeasurable improvements in acquisitionretention and conversionfunnelsthrough experimentation and product-led optimization.

• Strong quantitative background with hands-on experience analyzing large datasetsand making causally grounded decisions.

• Experience withinstrumentationexperimentation and rollouttooling(e.g.StatSig Optimizely Adobe Target feature flag systems or internal frameworks).

• Demonstrated ability to apply modern ML/LLM capabilities to accelerategrowthvelocity (personalizationrecommendationsintent prediction insight automation and decision support) whilemaintainingresponsible AI practices.

• Strong leadership skills with the ability toinfluence diverse stakeholdersand inspire cross-functional teams.

• Excellent communication and presentation skills with the ability to effectively articulate complex ideas to both technical and non-technical audiences.

• Experience working with Agile methodologies and tools such as JIRA or Azure DevOps.

• Passion for innovation continuous learning and driving positive change.

Preferred Qualifications:

• Experience owning or leading product strategy for digital insurance shopping and quotingexperiencesorinsimilarregulatedenvironments (e.g.financialservices healthcare etc.)

• Strong understanding of modern web architecture including APIs CMS ecosystems and front-end frameworks (e.g.React modern JavaScript frameworks)

• Experience with personalization recommendations ranking or next-best-action systems; familiarity with model evaluation monitoring and experimentation for ML systems.

• Experience building or scaling growth platformsrather than isolated experiments.

• Strong foundationin experimentation and measurement(e.g.Power analysis false positivesbias control variancereduction andcausal inference).

• Hands-on fluency in SQL and analytics tooling (e.g.Looker Tableau Mode)and experience defining instrumentation and event schemas.

• MBA MS or technical degreea plus.