Account Strategist, Ecommerce

Hybrid US-based*

*Hybrid Requirements: Employees within 40 miles of a physical office location must be present in office 2 days a week.

Office Locations: San Diego CA & Denver CO

Overview

For over 15 years 85SIXTY has helped brands transform how they acquire engage and retain customers through an integrated approach across data technology marketing and creative. We operate as a strategic partner connecting big-picture thinking with coordinated execution to drive measurable growth.

We are seeking an Account Strategist Ecommerce to lead digital growth strategy across ecommerce marketplaces and performance marketing channels. This role blends strategic planning channel expertise and client leadership acting as a key partner to both clients and internal teams to drive measurable business outcomes.

This individual is both a strategist and operator capable of developing growth roadmaps while staying close to execution across media lifecycle marketing and ecommerce performance.

Role Overview

As an Account Strategist Ecommerce you will own the development and orchestration of integrated growth strategies across DTC marketplaces and performance channels. You will serve as a strategic extension of the clients team connecting media creative analytics and ecommerce initiatives into a cohesive plan that drives acquisition conversion and retention.

You will collaborate cross-functionally with internal specialists while maintaining a strong understanding of channel performance customer behavior and emerging trends.

Responsibilities

Ecommerce & Growth Strategy

• Own the development of holistic growth strategies across DTC websites marketplaces and digital marketing channels
• Define KPIs measurement frameworks and growth roadmaps aligned to client business objectives
• Identify opportunities to improve conversion rate AOV retention and customer lifetime value
• Lead strategic planning sessions QBRs and roadmap development with clients

Performance Marketing & Channel Strategy

• Develop cross-channel media strategies across:
  • Search & Shopping including emerging AI driven variants
  • Paid Social Platforms
  • Programmatic and retail media platforms
• Guide campaign planning budget allocation and channel mix decisions
• Partner with execution teams to optimize campaigns toward ROAS CAC and LTV goals
• Translate performance data into actionable insights and strategic recommendations

Marketplace & Ecommerce Operations

• Provide strategic oversight for marketplace channels including Amazon (Seller/Vendor Central)
• Advise on pricing strategy content optimization and marketplace performance
• Align ecommerce merchandising promotions and landing page strategies with campaign efforts
• Monitor competitive landscape and identify opportunities for growth and efficiency

Lifecycle & Retention Strategy

• Guide development of email and SMS lifecycle programs
• Define segmentation automation strategies and retention initiatives
• Ensure lifecycle marketing aligns with acquisition and overall customer journey strategy

Analytics Testing & Optimization

• Leverage analytics to track performance across traffic conversion CAC ROAS and LTV
• Navigate approaches to attribution in the interest of growth & performance.
• Lead testing strategies across media creative and onsite experience
• Build and interpret reporting dashboards to identify trends risks and opportunities
• Anticipate performance issues and proactively recommend solutions

Client Leadership & Collaboration

• Act as a primary strategic advisor to clients translating complex data into clear direction
• Partner with Account Management and cross-functional teams to deliver cohesive strategies
• Lead client conversations around performance optimizations and growth opportunities
• Support new business efforts through strategic input and solution development

Cross-Functional Integration

• Collaborate with Creative Analytics SEO CRM and Engineering teams to ensure aligned execution
• Integrate insights from multiple channels into unified strategies
• Align digital initiatives with product launches inventory planning and broader business goals

Desired Qualifications

• 5 years of experience in ecommerce digital marketing or growth strategy roles
• Experience across performance marketing platforms (Google Meta TikTok programmatic etc.)
• Strong understanding of ecommerce ecosystems including DTC and marketplaces (Amazon preferred)
• Proven ability to translate data into actionable insights and strategic recommendations
• Experience with lifecycle marketing (email/SMS) and customer retention strategies
• Familiarity with analytics tools and reporting platforms (Google Analytics dashboards etc.)
• Strong familiarity with attribution and modeling as well as a point of view on their application.
• Strong understanding of both brand and performance marketing and how they work together
• Experience working in an agency or consulting environment preferred
• Strong communication presentation and client-facing skills
• Collaborative mindset with the ability to lead cross-functional initiatives

Benefits:

• Competitive salary and benefits package.
  • Medical Dental Vision
  • Life/AD&D
  • FSA - Health/Dependent Care
  • Voluntary Life/AD&D
  • Retirement Plan
• FTO - Flexible Time Off
• Paid Holidays Annually: 13
• Opportunities for professional development and growth.
• Collaborative and dynamic work environment.
• Contribution to impactful and innovative projects in the digital space.

Compensation Disclaimer:

Compensation Range: $105000 - $120000 annually. Actual compensation is based on multiple factors that are unique to each candidate including and not limited to job-related knowledge level of relevant experience education skills and geographic location (to account for comparative cost of living). 85SIXTY reserves the right to modify this pay range at any time.

EEO Statement:

85SIXTY is an equal opportunity employer. We do not discriminate on the basis of race color religion marital status age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status or any other status protected under federal state or local law.

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Fake Job Postings Statement:

Please be aware of fictitious job postings consulting engagements solicitations or employment offers from suspicious sources. These engagements may be an attempt to obtain private information or to induce you to pay a fee for services related to recruitment or training. 85SIXTY does NOT charge any application processing or training fee at any stage of the recruitment or hiring process. If you have any doubts about the authenticity of any messaging behalf of 85SIXTY please send us an email atbefore taking any further action in relation to the correspondence recruitment or hiring process. All genuine job openings will be posted on our careers page athttps:// - Office Locations:San Diego CA & Denver CO