Integrated Brand Marketing Specialist

We are seeking a Brand & Advertising Specialistwho is ready to Amp Up their career at an organization that combines your passion and performance to shape a better world. Amplifons recognition as a Top Employer 2026 across Europe the United States Canada and New Zealand by the Top Employers Institute demonstrates the close tie between our purpose helping people rediscover all the emotions of sound and the success employees can experience here.

As a Brand & Advertising Specialist you will lead offline-first media strategy and integrated campaign execution to drive new customer acquisition and strengthen Amplifons retail brand presence across Canada. You will manage the full media life cycle end-to-end from planning and briefing through measurement and optimization while partnering closely with retail clinic teams agency partners and cross-functional marketing colleagues. This role reports to the Brand Manager and requires a hands-on data-driven marketer who thrives in a fast-paced high-growth retail environment.

Key Responsibilities:

• Lead integrated offline-first retail media strategy and end-to-end campaign executionincluding Direct Mail Print Out-of-Home and Local Marketingensuring strong coordination with digital channels.
• Own Direct Mail strategy segmentation creative planning testing and performance optimization to drive new customer acquisition.
• Develop and execute local marketing programs toolkits and community activation strategies in close partnership with clinic retail teams ensuring strong field alignment and support.
• Serve as a brand steward by driving creative development managing agency partners and ensuring consistent high-quality brand execution across all touchpoints.
• Analyze and communicate media performance distilling insights into clear recommendations forecasts and investment decisions for leadership and cross-functional teams.
• Manage multiple concurrent projects with strong prioritization cross-functional alignment stakeholder communication and disciplined budget oversight.

Qualifications in this role include but are not limited to:

• Bachelors degree in Marketing Advertising Communications or a related field.
• 4 years of integrated offline media planning experience in B2C retail or media agency environments.
• Experience working within or managing media and brand agencies.
• Proven ability to manage $1.5MM marketing budgets with strong pacing reconciliation and ROI focus.
• Demonstrated success leading large-scale integrated marketing campaigns.
• Advanced Excel skills and strong data proficiency for forecasting channel analysis and performance evaluation.

Preferred Experience and Skills:

• Strong understanding of full-funnel media customer journeys and acquisition performance metrics (CPL CPA ROI).

• Experience turning audience market or performance insights into actionable strategies and recommendations.

• Exceptional project management prioritization and organizational capabilities in fast-paced environments.

• Clear persuasive communication and storytelling skills with the ability to simplify complex analysis.

• Ability to influence without authority operate autonomously and make well-informed decisions.

• Innovative entrepreneurial mindset with a strong bias toward action and continuous improvement.

Compensation:Based on qualifications we anticipate the hiring range will be$80000-$95000 CAD

Hybrid Work:We require team members to be in the Mississauga office two to three days per week offering flexibility while fostering in-person collaboration.

Benefits Offered:

• Extended Medical Dental Vision Benefits RRSP and DPSP with companymatch generous vacation paid holidays in addition to other benefits.

• Flexible work arrangements to help support your work/life balance.

• Expand your experience by taking advantage of our global mobility opportunities.

• Tuition reimbursement and Employee assistance program for employees & family.

• Access to our Wellness Hub your go-to resource for holistic well-being offering tools and support.

• Continuous career development with access to Ampli-Academy (internal LMS) LinkedIn Learning Coursera team training and more.

• Additional specialized training for career development.

About Us:

Amplifon the global leader in the hearing care retail market and headquartered in Milan Italy empowers people to rediscover all the emotions of sound. We operate under three regions in EMEA Americas and APAC with a global presence in 25 countries and 20300 employees worldwide. Amplifon Americas is regionally headquartered in Minneapolis MN and supports operations in Canada Latin America and the United States. We are a parent company to Amplifon Canada and Miracle-Ear our retail hearing care divisions and Amplifon Hearing Health Care our hearing care insurance division bridging both industries to provide comprehensive solutions for hearing well-being.

Amplifon Canada has led the way in innovation and customer experience helping millions with hearing loss. With over 130 clinics across Canada weve developed a deep understanding of how to care for customer needs and we take pride in having a positive impact on every customers quality of life.

Please note that AI tools may be used to assist in resume screening. All hiring decisions are made by our recruitment team.

We are an equal opportunity employer and value diversity at our company. We do not discriminateon the basis ofrace religion color national origin gender sexual orientation age marital status veteran status or disability status. If selected for an interview please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.

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