Senior Manager, Marketing & Funnel Analytics Aurora, IL

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Senior Manager Marketing & Funnel Analytics

Salary: $123000.00-$140000.00 Bonus

Location: Aurora IL/Hybrid

Hours: 8:30am-5:00pm Mon-Fri

Role Summary:

The Sr. Manager Marketing & Funnel Analytics is responsible for enabling data-driven decision-making across the full patient journeyfrom demand generation through appointment conversion and revenue realization.

This role transforms data into actionable insights enabling the organization to clearly understand performance identify opportunities and take action to drive growth.

The role plays a critical part in elevating the organization from reporting to insight to actionbuilding the visibility accuracy and analytical rigor required to improve marketing performance and patient outcomes.

Key Responsibilities

Insight Generation & Decision Support

• Partner with executive leadership to shape performance narratives and inform strategic decisions
• Translate data into clear actionable recommendations and proactively surface the highest-impact opportunities to improve conversion efficiency and revenue
• Quantify the impact of opportunities (e.g. conversion improvements channel shifts operational changes)
• Partner with cross-functional leaders to inform decision-making and prioritization

Funnel Measurement & Reporting

• Identify and quantify sources of lost demand and conversion inefficiencies across the patient journey
• Standardize and maintain reporting across the full patient funnel (lead booking show evaluation revenue)
• Ensure consistent definitions and alignment across marketing call center and clinic performance reporting
• Identify quantify and prioritize performance trends and funnel leakage points

Attribution & Data Integrity

• Strengthen data integrity across systems to ensure accurate and reliable performance measurement
• Partner with CRM and technology teams to build and enhance attribution capabilities including integration of online and offline signals to improve end-to-end visibility
• Improve visibility into true marketing impact across the patient journey

Forecasting & Scenario Modeling

• Build and maintain forecasting models linking marketing inputs to revenue outcomes
• Develop scenario analyses to quantify impact of performance improvements (e.g. conversion rate show rate channel mix)
• Support planning and investment decisions with data-backed projections

Marketing & Website Analytics

• Analyze performance across digital channels and website experience
• Identify opportunities to improve conversion (CRO insights user behavior path analysis)
• Partner with performance and product teams to prioritize optimization efforts
• Own governance of tagging standards (e.g. GTM GA4 UTMs campaign codes) and ensure consistent implementation across teams and vendors
• Partner with analytics and technology teams to validate data integrity and resolve tracking gaps (e.g. offline conversions booking attribution)

Dashboarding & Performance Visibility

• Build and maintain dashboards that provide clear actionable visibility into funnel performance and marketing ROI
• Ensure reporting is timely accurate and focused on decision-making
• Continuously improve how performance is communicated across the organization

Key Success Metrics

• Adoption and trust in funnel reporting
• Measurable improvement in attribution accuracy and marketing contribution visibility
• Quality and impact of insights delivered
• Measurable improvements in conversion and funnel performance
• Forecast accuracy and usefulness in planning
• Speed of insight generation and decision support

Profile

• 610 years in marketing analytics growth analytics or similar role
• Strong experience analyzing multi-step funnels and conversion performance
• Experience working with attribution CRM and cross-channel data
• Advanced analytical skills (SQL Excel BI tools; Python/R a plus)
• Experience with digital analytics platforms (GA4 Adobe etc.)
• Ability to translate complex data into clear business insights and actions
• Strong cross-functional collaborator (marketing operations technology)
• Experience in healthcare retail or multi-location businesses preferred

We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment regardless of race color creed/religion sex sexual orientation marital status age mental or physical disability.