Senior Manager — Customer Data & Personalization

Senior Manager Customer Data & Personalization - Remote

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of approximately 43500 diverse and high-performing professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT BLACKDECKER CRAFTSMAN STANLEY CUB CADET and HUSTLER.

The Job:

As Senior Manager Customer Data & Personalization youll be part of our Digital Technology Team working as a remote employee. Were looking for a technology leader with deep marketing domain knowledge to join our Digital Technology team and help shape the future of data-driven customer experiences.

As Senior Manager Customer Data & Personalization you will lead the technology capabilities that enable intelligent personalization at scale connecting customer data experimentation and activation platforms to deliver measurable business outcomes.

This role sits at the intersection of technology and marketing translating consumer insight into scalable digital solutions in partnership with Product Engineering Data and Marketing teams.

Key Impact Areas

Architect and scale customer data capabilities powered by a Customer Data Platform (CDP)

Enable personalization through technology-driven decisioning and activation

Establish scalable frameworks for experimentation optimization and continuous improvement

Drive technical alignment between customer data product platforms and business goals

Build foundations that allow marketing teams to activate insights effectively

What Youll Do

Lead the technology strategy behind customer data and personalization

Translate business and marketing needs into scalable technical capabilities

Partner closely with Engineering Product Data and Marketing leaders

Define standards for activation experimentation and measurement

Evaluate and guide adoption of modern customer technology platforms

Ensure solutions are scalable secure and aligned with enterprise digital architecture

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by innovation. Wouldnt it be great if you could do your job and do a world of good In fact you embrace it. You also have:

Required

8 years in Digital Technology Martech Customer Data Personalization or related fields

Strong experience with Customer Data Platforms (Treasure Data preferred)

Experience with experimentation platforms (VWO Optimizely or similar)

Proven success delivering scalable digital capabilities and measurable outcomes

Strong cross-functional leadership and stakeholder management skills

Education

Bachelors degree in Technology Business Marketing Data or related field

Masters degree or equivalent experience preferred

Why This Role

Consumer expectations are evolving rapidly. This role sits at the center of our digital transformation helping shape how customer intelligence drives more relevant adaptive and connected experiences

The Details:

Youll receive a competitive salary and a great benefits plan including:

• Medical dental life vision disability 401(k) Employee Stock Purchase Plan paid time off and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place youll want to be and stay. Being part of our team means youll get to:

• Grow: Be part of our global company with 20 brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources including our digital learning portal.
• Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism giving back and sustainable business practices.

Whats more youll get that pride that comes from empowering makers doers protectors and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. Were visionaries and innovators. As successful as weve been in the past we have so much further to go. Thats where you come in. Join us!

#LI-NM1

#LI-Remote

The base pay range for this position in Maryland is $110600- $199100 per year. Pay is based on market location and may vary depending on job-related knowledge skills and experience. A sign-on payment may be provided as part of the compensation package in addition to a full range of medical financial and/or other benefits dependent on the position offered. Applicants should apply via Stanley Black and Deckers internal or external careers site.

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Benefits & Perks

Youll get a competitive salary and a comprehensive benefits plan that includes medical dental life vision wellness program disability retirement benefits Employee Stock Purchase Plan Paid Time Off including paid vacation holidays & personal days and tuition reimbursement. And of course discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veterans status or any other protected characteristic.

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