Director, Digital and Guest Analytics

The Director Digital and Guest Analytics sets and executes the long-term strategy for digital and guest analytics across Aspen One driving measurable growth in digital and ecommerce channels and advancing enterprise analytics maturity across ski hospitality and retail. This is a senior individual contributor role that collaborates closely with Digital Marketing Marketing IT Product and business unit teams and serves as a trusted advisor to senior leaders across the organization. The Director leads the digital and guest analytics roadmap manages the departments analytics budget and vendor portfolio and directs the day-to-day work of three external vendors that support analytics CDP and measurement delivery. The role connects digital marketing ecommerce sales and retail performance into a unified analytics function that informs enterprise strategy and personalization at scale. This position reports to the Sr. Director of Data and Digital Technology. 

The salary range for this position is $119000 to $150000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Job Posting Deadline 
Applications for this position will be accepted until April 27 2026.

Essential Job Functions/Key Job Responsibilities 

• Digital Analytics Strategy & Leadership 
• Define the long-term roadmap and multi-year strategy for digital and guest analytics aligning priorities to enterprise business and digital goals 
• Define and evolve key performance indicators (KPIs) across digital marketing ecommerce and guest engagement 
• Serve as an analytics advisor to senior leaders by translating complex data into clear actionable insights and shaping executive-level narratives 
• Establish best practices for analytics intake prioritization and delivery across teams 
• Business Digital & Ecommerce Analytics 
• Partner with cross-functional teams (digital marketing ecommerce IT product business unit marketing) to ensure KPIs are clear actionable and aligned to business goals and to provide analytics support by channel 
• Serve as key contributor to the digital monthly business reviews by providing reporting with accurate data context and insights that explain performance trends and drivers 
• Define and implement the plan for growing digital and guest analytics maturity through automated reporting ongoing tracking of core KPIs and connecting ad hoc analysis to business objectives 
• Develop maintain and automate ecommerce and digital marketing dashboards including funnel reporting and annual demand forecasting while establishing digital reporting best practices and delivering recurring ad hoc and executive-level insights to inform operational and strategic decision-making 
• Conduct ongoing analysis surrounding ecommerce digital marketing acquisition and retention lifetime value (LTV) customer journeys funnel analysis and related areas 
• Apply analytical techniques such as cohort analysis segmentation and advanced models (e.g. RFM) to deepen understanding of customer behavior and performance trends 
• Support experimentation and performance optimization efforts including A/B testing measurement and post-test analysis 
• Customer Data Platform (CDP) & Guest Insights 
• Serve as the CDP subject matter expert and administrator by managing vendor relationships training internal users proactively mining guest data for actionable insights and building and refining guest segments that support retention loyalty marketing campaigns and targeted engagement strategies across ski hospitality and retail for Aspen One 
• Support campaign measurement and A/B testing providing post-campaign insights and recommendations 
• Partner with digital and ecommerce leads to align data insights with personalization and recognition strategies 
• Lead projects to support advanced analytics capabilities such as RFM modeling cohort and persona analysis LTV modeling and churn analysis 
• Vendor Direction & Budget Management 
• Direct the day-to-day work of three external vendors supporting analytics CDP and measurement including scope definition deliverable prioritization and alignment to business objectives 
• Manage the annual analytics budget and vendor contracts partnering with finance and procurement on forecasting and negotiations 
• Oversee vendor delivery quality and spend and evaluate vendor capabilities to identify opportunities that improve analytics outcomes 
• Lead strategic vendor partnership decisions including contract renewals and portfolio rationalization 
• Other duties as assigned 

Qualifications :

• Bachelors degree or equivalent experience in Analytics Marketing Analytics Business Intelligence MIS Economics or a related field 
• 7 years of experience in digital analytics marketing analytics customer insights or a related role required 
• 3 years of people leadership required 
• Experience owning analytics initiatives end-to-end in a cross-functional environment 
• Demonstrated experience directing the work of external vendors or contractors 

Additional Information :

Knowledge Skills & Abilities 

• Advanced proficiency in Google Analytics (GA4) and Looker Studio (or similar BI tools) 
• Strong experience building and maintaining automated scalable reporting 
• Hands-on experience with Customer Data Platforms (CDPs) or CRM platforms (e.g. Lexer Salesforce Marketing Cloud Adobe Amperity) 
• Proficient knowledge in developing and executing business strategies that align with the companys long-term goals 
• Working knowledge of SQL for light to moderate querying of the Customer Data Warehouse 
• Strong curiosity and problem-solving mindset; ability to dig into data independently identify meaningful insights and connect them to business impact 
• Executive presence and proven ability to influence senior leaders through data and insight 
• Financial acumen including budget management ROI modeling and vendor negotiation 
• Track record of translating enterprise strategy into analytics investment priorities 
• Excellent communication skills and ability to present insights to executive leadership and senior stakeholders 
• Proven ability to manage multiple priorities in a fast-paced environment 
• Demonstrated foresight and ability to plan develop and execute an analytics roadmap to mature the organizations analytics capability over time 
• Ability to earn trust and respect from project stakeholders and influence decisions that need to be made to make projects successful 
• Experience directing vendors and contractors 
• Ability to effectively intake plan and prioritize work across multiple business teams data domains and technology platforms 
• Ability to communicate insights clearly to both technical and non-technical audiences 
• Ability to influence decisions through data insight and thoughtful recommendations 
• Ability to champion a culture of data-driven decision-making across guest-facing teams 

Work Environment & Physical Demands

• Ability to reach crouch kneel stand or be on your feet kneel and bend for extended periods of time  
• Regularly work in adverse conditions and required to use protective equipment to prevent exposure to hazardous materials as well as an office environment and may be required to walk on slippery and uneven surfaces 
• Must be able to regularly lift push or pull up to 50 lbs. individually or with assistance

Job Benefits 
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  

• Paid Time Off Programs
• Paid Leave Programs 
• Employee Ski Pass
• Other company perks 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One Aspen Snowmass Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process please contact Human Resources at .         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties responsibilities and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One inclusion equity and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience we embrace and celebrate the unique experiences perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected valued and empowered and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Companys benefits and other compensation visit One participates in E-Verify.

E-Verify & Right to Work Poster

Remote Work :

No

Employment Type :

Full-time