Digital Marketing & Content Specialist

We are looking for a Digital Marketing & Content Specialist who can think write and deliver highquality digital content that drives real engagement and qualified leads.

This is a hands-on role where you will take campaign direction and turn it into clear practical farmerrelevant content then manage how it performs across digital channels. You will get to own the quality clarity and results of what goes out.  If you enjoy turning complex products and systems into messaging that makes sense to real people come talk with us!

Campaign & content creation

• Develop digital and social campaigns from brief to execution
• Write clear practical copy - headlines body copy lead forms into farmer-relevant messaging
• Create content grounded in real onfarm situations (not generic marketing jargon)

Social media execution

• Plan and schedule content across key markets
• Build static posts carousels reels and stories aligned to campaign intent
• Deliver a mix of paid and organic content
• Identify daytoday content opportunities beyond campaign cycles
• Monitor performance and adjust content accordingly

Lead generation

• Create campaigns designed to generate qualified enquiries
• Structure messaging and lead forms to filter the right audience
• Work with internal teams to ensure leads are relevant and usable

Content creation (hands-on)

• Capture photos and produce basic video content for digital channels
• Film and edit simple effective video suited to social platforms
• Identify content that can be reused across campaigns and channels
• Write articles for trade publications and external communications
• Conduct interviews and turn them into strong testimonials and case studies
• Create organic (nonpaid) content opportunities for social channels

Qualifications :

• Proven experience running digital marketing campaigns
• Strong practical copywriting ability
• Experience managing paid social campaigns and budgets
• Ability to analyse performance and adjust approach
• Experience writing across formats social longform bios testimonials
• Confidence creating simple video content for digital platforms
• Hands on experience with Meta Ads Manager
• Facebook Instagram TikTok X LinkedIn YouTube
• Basic performance tracking (CTR CPL lead quality)
• Google Ads (advantageous)
• CRM or lead management systems (advantageous)

Additional Information :

Ready to apply

If youre excited by the opportunity to be part of a future-focused Kiwi company with global reach - and you have the right to live and work in New Zealand we would love to hear from you.

Please include a short introduction and examples of your work (keep it relevant and practical)

Apply now and help us tell the Waikato Milking Systems story to the world.

Remote Work :

No

Employment Type :

Full-time