General Summary: TheDirector of Marketing and Digital Media oversees the Zoos digital presenceincluding website management advertising social media and email the direction of the Senior Director the Director ensures consistentbrand management develops ad / marketing campaign strategy evaluates metricsadjusts tactics as warranted and provides detailed analysis in post-campaignreports.

The Director overseesthe Digital Media Coordinator and is responsible for vendor managementbilling and accounting. This position works collaboratively with internal departmentsto develop campaigns promotions and opportunities to drive visitation andincrease membership. Additionally the Director of Marketing and Digital Mediawill support the Zoos mission to save wildlife and protect wild places andcontribute to its environmental social governance sustainabilityconservation education and DEAI (Diversity Equity Accessibility andInclusion) goals.

EssentialFunctions:

PrimaryFunctions:

• Underthe direction of the Senior Director of Marketing and Communicationparticipate in the comprehensive management of the marketing program execute advertisingcampaigns and development of new promotions and initiatives to drivevisitation and generate new revenue;
• Manage all aspects of the Zoos social media and web marketingstrategies and initiatives; develop content and facilitate social mediaoutreach and messaging across the Zoos channels;
• Oversee social mediaadvertising buys manage budget and accounting;
• Oversee digital mediacontent creation posting and comment response for social media onlinereviews and interactive content on the website;
• Create video andphoto content to support marketing messaging and enhance the Zoos engagement;
• Ensure accurate representation of the Zoos branded voice in allexternal facing digital communications;
• Managethe annual calendar content and execution of Zoo email communications;
• Manage and improve email capture systems and subscriptiondatabases;
• Manage website messaging and graphics. Monitor site analytics andconduct critical assessments to analyze return on investment opportunities forgrowth and areas for improvement. Provide relevant data and reports to internaldepartments on a quarterly basis;
• Contributeto the development implementation and facilitation of annual marketing plans;
• Actas liaison with Zoo vendors for digital media and website programming and development;
• Overseeall digital media projects and manage the digital media coordinator;
• Writeand assist in development of on-grounds signage and collateral materials;
• Fostera success oriented and accountable team environment;
• Performother duties as assigned; and
• Adhereto all policies and procedures of the Zoo.

Communication(Internal and External):

• Maintainvendor relationships as needed;
• Managethe emergency alerts protocol as it relates to the website (i.e. inclementweather response or unexpected closures).

Managementof Resources (Financial Human Resources Facilities):

• Managethe Zoos day-to-day website updates using internal WordPress contentmanagement system; maintain overall message content and activity;
• Managethe inventory and maintenance of digital media equipment (video cameras stillcameras etc.);
• Manageinput of Marketing Department invoices into Financial Edge for approval by theSenior Director of Marketing and Communications; and
• Allocatestaff to assist other departments as needed for cross utilization of skills andmanpower.

MinimumQualifications:

Education:

• Bachelorsdegree in marketing advertising business communications or another relatedfield required.

Experience/Training:

• Minimum of fiveyears of direct experience in social media editing and publications.
• Projectmanagement experience in digital media marketing and content development;
• Familiarity withworking under deadlines and writing for variedaudiences;
• Familiarity withdigital content editing tools such as Adobe Premiere;
• Validdrivers license.

TraitsDesirable:

• Abilityto work with individuals from a wide variety of ethnic cultural and economicbackgrounds;
• Abilityto communicate effectively;
• Strongorganizational skills; and
• Excellentwritingskills.

Equipment:

• Mustbe able to operate a variety of machines and equipment including computertelephone scanner copier fax two-way radio golf cart vehicles etc.

WorkingConditions:

• Mustbe able to stand and remain active for an eight-hour shift;
• Mustbe able to walk large areas of the Zoo as needed;
• Mustbe able to work in an outdoor weather environment in all seasons and weatherincluding heat/humidity cold temperatures and/or wet conditions;
• Abilityto work a flexible schedule to include weekends holidays and special events;and
• Mustbe able to exert up to 35 pounds of force to lift push pull carry orotherwise move objects.
• Exposure to potential environmental hazards such as poison oak/ivyuneven terrain insect bites/stings and Hepatitis B depending on the position.

Benefits:

Disclaimer:

Thestatements above are intended to describe the general nature and level of workbeing performed by employees assigned to this classification. They arenot intended to be construed as an exhaustive list of all responsibilitiesduties and/or skills required of all personnel so classified. Thereforemanagement reserves the right to revise the job or to require that other ordifferent tasks be performed when circumstances change.

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