Sr. Brand Manager US OPI, Marketing

Position Title: Sr. Brand Manager OPI

Location: Calabasas CA

Reports to: Senior Director Wella Retail Brands

Scope: OPI

ABOUT THE WELLA COMPANY

TogetherWEenable individuals to look feel and be their true selves.

WellaCompany is one of the worlds leading beauty companies comprised of a family of iconic brands such as Wella Professionals Clairol OPI Nioxin and ghd. With 6000 employees globally presence in over 100 countries WellaCompany and its brands enable consumers to look feel and be their true selves. As innovators in the hair and nail industry WellaCompany empowers its people to delight consumers inspire beauty professionals engage communities and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit .

THE ROLE

Were looking for a Sr. Brand Manager to join our OPI Brand Management team.

The Sr. Brand Manager OPI oversees comprehensive brand management including developing strategies informed by data-driven business analysis and market insights. This role is responsible for managing budgets optimizing resource allocation and evaluating the effectiveness of marketing campaigns to drive growth and profitability. Additionally the manager leads communication recaps refines brand messaging and acts as a steward for the brand ensuring alignment across all business and creative functions.

In this full-time role you will report to the Senior Director of Wella Retail Brands.

KEY RESPONSIBILITIES

Brand Strategy & Management

• Develop and execute innovative break-through marketing plans that capture consumer attention drive brand visibility and set OPI apart in the competitive beauty landscape.

• Derive insights from data to set the direction for brand growth
• Own and manage the brand budget ensuring an effective and economical allocation of resources.
• Manage monthly communication recaps including the impact of monthly activities on revenues profitability product and channel mix and performance of marketing campaigns.
• Lead qualitative and quantitative learnings to refine our understanding of the who and to optimize messaging and brand claims
• Prepares presents and sells-in the activity master plan to Senior Leadership Sales and cross-functional partners
• Create briefs that translate to creative work that drives engagement and influence
• Act as a brand steward and models the way for others on the Brand team

Collaboration & Analytics

• Collaborate with global team to create value propositions and positioning for key base business products and new launches
• Collaborate and liaison between cross-functional partners (demand planning product supply global marketing sales influencer marketing and education) to ensure integrated campaigns and cohesive strategies
• Coordinate across multiple internal partners and external agencies in developing creative advertising high-impact promotions and media planning and ensure that all media plans are aligned with business values and goals.

The Sr. Brand Manager performs other tasks as designated by the Senior Director of Retail Brands.

QUALIFICATIONS

Essential:

• Bachelors Degree in Marketing Communications Business or relevant field
• 8 years relevant experience in Marketing (previous CPG/Beauty preferred).
• Digitally savvy
• Passionate about Beauty
• Strong organizational skills and ability to manage multiple projects. Bias to action to deliver projects complete and on-time with ability to motivate others to support
• Strong ownership and accountability - able to roll-up your sleeves and make things happen
• Excellent communication skills with ability to tailor messages for various audiences in a manner that is relatable and understandable
• Excellent interpersonal skills with the ability to work efficiently and effectively within a collaborative cross-functional environment
• Positive can do energy and team-oriented
• Highly Proficient in Microsoft Office including PowerPoint (an absolute must!) Word Excel (also a must!) and related software skills to create verbal and visually engaging brand materials reports and presentations

Key competencies:

• Speed: Able to quickly assess situations make informed decisions and drive rapid execution to capitalize on market opportunities.
• Simplification: Skilled at distilling complex ideas and processes into clear straightforward solutions for the team and stakeholders.
• Accountability: Takes full responsibility for commitments and outcomes fostering a culture of ownership within the team.
• Intensity: Brings high energy focus and a relentless drive for results inspiring others to perform at their best in a fast-paced environment.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location experience skills and in comparison to internal incumbents currently in similar roles. Pay Range: $120000 - $155000 salary per year. The range listed is just one component of Wella Companys total rewards package for employees. Other rewards may include annual bonus plan or variable pay depending on the addition Wella Company provides a rich variety of benefits to employees including health insurance life and disability insurance 401(k) retirement plan paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race color sex sexual orientation gender identity religion national origin disability veteran status or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process please email. This email account will not respond to inquiries regarding the status of a candidates application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.