Sr. Manager, IT Omnichannel Techno-Functional Business Analyst
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Job Location:
Cambridge, MA - USA
Monthly Salary:
$ 140000 - 187000
Posted on:
5 days ago
Vacancies:
1 Vacancy
Job Summary
About This Role:
As a Sr. Manager IT Omnichannel Techno-Functional Business Analyst in the Commercial Marketing data space you will be a pivotal member of the Commercial IT team where your expertise in Omnichannel data and MarTech tools will shine. This includes data product ownership governance model and access. You will continue to drive innovation and industry best practices in Omni Channel Marketing Data space for existing and new disease areas. This role will be central to collaborating with across Cross-Functional IT Teams and US Business Stakeholder Teams. This role does not own enterprise data platforms or brand strategy but it is accountable for ensuring marketing data foundations consent and MarTech capabilities come together in a coherent executable omnichannel delivery roadmap.
What Youll Do:
Drive delivery of MarTech and omnichannel capabilities within a SAFe Agile Release Train (ART) ensuring predictable execution through PI Planning PI objectives backlog readiness and dependency management.
Act as a delivery and product leader translating marketing data and compliance needs into clear epics features and stories that maximize business value.
Partner with omnichannel brand analytics and technology teams to enable personalized alwayson engagement across HCP and/or patient journeys.
Own and prioritize work that connects marketing data foundations to activation ensuring data is fit for segmentation personalization decisioning and measurement.
Collaborate closely with data engineering analytics and governance teams to align data models KPIs and data availability with omnichannel roadmap commitments.
Ensure marketing consent and preferences are embedded endtoend across MarTech and data workflows from data ingestion through activation and reporting.
Partner with privacy legal and compliance stakeholders to deliver consentbydesign solutions that enable compliant email SMS web CRM and digital engagement.
Represent marketing data and consent requirements within SAFe ceremonies sequencing foundational work alongside MarTech delivery to avoid downstream risk.
Proactively identify delivery risks crossteam dependencies and tradeoffs and drive resolution in partnership with Product Managers and the RTE.
Operate with a high degree of autonomy making informed trade-off decisions across speed scalability and compliance and escalating risks with clear options and recommendations.
Who You Are:
You are someone who thrives at the intersection of SAFe delivery marketing technology marketing data and consent. Your role drives predictable execution of omnichannel capabilities within a SAFe Agile Release Train (ART) translating marketing data and compliance needs into scalable compliant solutions that enable personalized HCP and/or patient engagement. You bring a collaborative spirit a keen eye for detail and a passion for innovation to your work.
Required Skills:
Bachelors degree in a related field.
7 years of experience in a related field including at least 2 years working in the Biopharma industry
Experience delivering Marketing Technology (MarTech) and omnichannel capabilities in an enterprise regulated environment.
Strong MarTech domain knowledge including marketing automation CRM web content and decisioning platforms supporting omnichannel engagement.
Deep marketing data expertise including data sourcing modeling governance segmentation personalization and activation.
Experience partnering with marketing data foundations or enterprise data platforms (e.g. Snowflake or equivalent).
Hands-on experience with marketing consent preference management and strong understanding of optin/optout and channelspecific consent
Hands-on SAFe delivery leadership experience including participation in Agile Release Train PI Planning PI execution backlog readiness and dependency management.
Proven Product Owner / delivery leadership experience: translating business needs into epics features and stories and maximizing value delivery.
Demonstrated strength in crossfunctional stakeholder leadership bridging marketing data IT legal and compliance.
Preferred Skills:
Experience with 360-degree marketing data initiatives (e.g. HCP 360 Patient 360 Customer Data Foundations) that support omnichannel engagement and analytics.
Familiarity with data activation patterns such as pushing curated segments decisions or signals from a data platform into MarTech tools (e.g. marketing automation CRM decision engines).
Working knowledge of measurement and analytics concepts for omnichannel (e.g. engagement metrics attribution considerations learning agendas KPI definitions).
#LI-Hybrid
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location and internal equity.
Regular employees are eligible to receive both short term and long-term incentives including cash bonus and equity incentive opportunities designed to reward recent achievements and recognize your future potential based on individual business unit and company performance.
In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social well-being; including but not limited to:
- Medical Dental Vision & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10000 per calendar year
- Employee Resource Groups participation
Why Biogen
We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver life-changing medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an E-Verify Employer in the United States.
Required Experience:
Manager
About Company
Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities, ... View more
