Public Relations Director

Via is using technology to transform transportation around the world. From changing a single persons daily commute to reducing humanitys collective environmental footprint weve got huge goals.

Via is changing the way the world moves and we are looking for a PR Director to help shape the category for the future. You will develop and execute a comprehensive national public relations strategy that enhances Vias reputation drives thought leadership and supports business objectives. At the same time you will work with our city and agency partners to recognize and elevate the impact they are having on their communities. The ideal candidate is a communications leader with deep media relationships a creative approach to storytelling and curiosity about how the business works and the details of what makes Via unique.

What Youll Do:

• Strategic Leadership: Develop and proactively implement a national PR strategy aligned with company goals brand positioning and stakeholder expectations.
• Media Relations: Cultivate and maintain strong relationships with top-tier media outlets journalists and influencers; Have responsibility for building the category and shaping Vias presence among national press and key influencers.
• Executive Communications: Partner with senior leadership to craft compelling narratives presentation and media engagements.
• Reputation Management: Lead proactive and reactive communications strategies to protect and enhance Vias reputation.
• Campaign Thinking: Design and implement multi-faceted PR campaigns to solidify Vias leadership position as a provider of innovative technology to governments.
• Elevate Customers: Coordinate media strategy for global partner launches and milestone celebrations - giving Vias customers the opportunity to be recognized for thor successes; Build national media narrative around local impact.
• Measurement & Reporting: Define KPIs and regularly report on PR impact media coverage and sentiment analysis.
• Collaboration: Work closely with Data Science Commercial teams Operations and others across the organization to identify opportunities and new ideas for bringing the Via story to life.

Who You Are:

• Minimum of 10 years of experience in public relations corporate communications or journalism
• Proven track record of managing high-profile media relations
• Exceptional writing storytelling and presentation skills
• Collaborative and influential leader with executive presence
• Agile and resilient in fast-paced high-pressure environments
• Data-driven and results-oriented
• Passionate about brand culture and purpose
• Sophisticated understanding of the evolving media landscape - and experience gaining positive traction.
• Creative thinker who can develop out-of-the box solutions and storylines.
• Strong communicator who is able to adapt their level of detail depending on the audience.
• Enthusiastic learner who is excited to dig into the details of the business and understand the product and the landscape in which we operate.
• Humble low ego team player

Compensation and Benefits:

• Final salary will be determined by the candidates experience knowledge and skills. Salary reflected does not include equity or variable pay where applicable
• Salary Range: $160000 - $200000 per year
• We are proud to offer a generous and comprehensive benefits package including free medical plans and 401K matching.