Demand Generation Manager
New York City, NY - USA
Department:
Job Summary
About Brellium
Brelliums mission is a big one to improve the standard of care across the US healthcare system. Weve built AI-powered technology that helps healthcare providers deliver safer higher-quality care - starting with the first real-time medical review platform built to fix clinical and compliance risks before they impact patients.
Each year 1 in 20 people in the U.S. experiences a medical diagnostic or compliance-related mistake. Most providers lack the time staffing and tools to mitigate these issues - so they go unnoticed impacting care quality and increasing clinical and financial risk.
Brellium is building the AI-powered platform that helps providers deliver safer more consistent care by mitigating risk early and aligning patient visits with clinical best practices. Our goal is to give every provider in the U.S. the tools to deliver clinically excellent data-driven care - at scale.
Brellium was founded in 2021. Since then weve grown to serve over 250000 providers across all 50 states who use Brellium to take better care of their patients and ensure data-driven compliant care. Were a Series A company with over $30MM in funding from First Round Capital Left Lane Capital and Menlo Ventures.
About the role
Were looking for a Demand Generation Manager to be a key partner in driving Brelliums next phase of growth expanding brand recognition as a trusted partner across the healthcare industry and generating top-of-funnel demand through thoughtful creative campaigns.
With the opportunity to help build a marketing function from 01 and a large untapped TAM this role offers the opportunity to build demand generation from the ground up create the playbook and experiment across an array of channels including events email ABM ads gifting and more. The ideal candidate thrives in a hyper-growth environment and loves working collaboratively within a team that troubleshoots together shares learnings and wins together.
What youll do at Brellium
Pipeline Generation: Youll own a pipeline number. You know how to build programs across paid outbound and events that drive consistent top-of-funnel demand and you can connect your work directly to revenue.
Outbound Campaigns: Test and iterate on outbound campaigns from cold email to ABM to gifting to learn what resonates across different specialties and ICPs
Events: Own conference presence and experiment with owned event formats to drive awareness and pipeline
Paid Ads: Own and optimize paid acquisition across LinkedIn Ads and Google Ads from audience targeting to creative testing
Channel Experimentation & Reporting: You dont wait for a playbook; you build one. You bring a scrappy creative approach to every campaign and find high-leverage opportunities even with limited resources.
Explore and test new channels messaging angles and personas freely. Nothing is off the table when it comes to thoughtfully finding new ways to drive top of funnel for Brellium
Partner with the Content Marketing BDRs AEs Partnerships and others to experiment in new sectors and verticals as the business grows
Report on campaign performance and pipeline impact translating data into clear decisions about what to double down on and what to cut
Cross-Functional Partnership. Great marketing doesnt happen in a silo. Youre a strong collaborator who keeps sales and marketing aligned and communicates clearly across the team.
Partner closely with BDRs and AEs to align on ICP messaging and lead handoff processes to ensure seamless experience for prospects
Work directly with the Head of Marketing Sales Leadership and Rev Ops to prioritize channels and shape demand generations strategy
Contribute to a team culture of transparency. Share whats working what isnt and why.
What were looking for
35 years of demand gen marketing experience at a B2B SaaS company
Proven track record of owning pipeline targets and tying marketing activity to revenue outcomes
Ability to take a campaign from ideation to execution to readout owning the full lifecycle and closing the loop on leads generated SQOs revenue influenced and deals won
Experience building and managing outbound programs (e.g. email ABM gifting) in a 1:few manner
Comfortable in HubSpot (or similar CRM) setting up campaigns building workflows and pulling performance reports
Strong cross-functional collaborator you know how to build relationships across sales rev ops and leadership to get things done and keep everyone aligned
Strong analytical mindset you track what matters and can tell the story behind the numbers
Deep experience owning conference and event execution end-to-end from pre-event planning and team briefing to onsite execution to post-event follow-up and pipeline reporting
Startup-ready: scrappy self-directed and energized by building things from scratch
Ability to travel as needed for events (15% of the time)
Bonus Points
Healthcare or highly regulated industry experience is a plus not a requirement
Compensation $115000-$150000
We are committed to offering a comprehensive and competitive total rewards package including robust health benefits commuter benefits and meaningful ownership opportunities through equity. Compensation decisions are made holistically ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.
Benefits offered include:
401(k) Retirement Savings Plan
Equity Compensation
Dinner Provided via DoorDash & stocked kitchen for NY employees
Medical Dental and Vision coverage coverage of up to 100% premiums for you and your family
HSA / FSA
11 paid holidays each year
Unlimited PTO
Training and professional development
Hybrid Work Schedule (4 days onsite 3 if located > 1 hour away)
What it means to be One of Us
Bias to Action: Brellium teammates do not wait to make reversible decisions or seek unnecessary approval. We quickly decide and move forward. If the decision was incorrect we quickly reverse it and move forward.
Thinks for themselves: Brellium teammates do not take things at face value. We ask why until base truth is reached. If a better solution is present Brellium teammates use it regardless of status quo.
Negative Maintenance: The opposite of high maintenance isnt low maintenance - its negative maintenance. Brellium teammates are poised under pressure self-motivated self-improving self-disciplined self-aware and non-defensive.
Expect Excellence: We hold ourselves to exceptionally high and continuously rising standards. We strive for thoughtfulness in our decision making and for speed and quality in our execution. We acknowledge trade-offs and communicate proactively.
Communicate with Clarity: Brellium teammates communicate concisely directly and purposefully. We optimize for ensuring our points are easily understood the first time.
We are aware of fraudulent job offers claiming to be from Brellium. All legitimate communication comes from or and we will never ask for money or sensitive personal information as part of our hiring process. If there are any questions please direct them to
Required Experience:
Manager