Associate Brand Manager – Similac CRM Marketing Columbus, OH

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader creating breakthrough science to improve peoples health. Were always looking towards the future anticipating changes in medical science and technology.

Working at Abbott

At Abbott you can do work that matters grow and learn care for yourself and family be your true self and live a full life. Youll also have access to:

• Career development with an international company where you can grow your career.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity working mothers female executives and scientists.

The Opportunity

Our location in Columbus OH currently has an opportunity for anAssociate Brand Managerfor Similac CRM Marketing in our Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands including Similac PediaSure Pedialyte Ensure and Glucerna to help them get the nutrients they need to live their healthiest lives.

This position will be responsible for the day-to-day management and implementation of key consumer tactics HCP initiatives and management of cross-functional communication for the Pedialyte marketing team. This role will have the opportunity to help identify opportunities and execute marketing tactics to accelerate Pedialyte growth.

What Youll Work On

• Review content and strategy with medical legal and regulatory teams.

• Partner cross-functionally to manage the brand budget.

• Core Business Delivery:

  • AP&G Budget ownership.

  • Monthly agency marketing calendar status/reconciliation.

  • Monthly agency work planning calendar.

  • Kit/DM execution - new creative maintenance updates materials etc. (CRFs).

  • SOWs POs routing and management.

• Delivery Optimizations:

  • Initiative Pull-Through execution inclusive of direct mail email and e-commerce channels.

  • Reporting - quarterly e-commerce audits.

  • Media creative liaison and lead.

  • Direct mail forecasting with the Analytics team.

• Partnerships/Retail:

  • Partnership/CoOp source management.

  • Retail initiative execution/measurement/retail team liaison (Amazon Walmart Target) & consult (maximize sales).

• Acquisitions:

  • Strategically manage and oversee acquisitions from various list sources partnerships co-ops and other channels.

  • Determine the optimal number of names to acquire from each source to maximize efficiency and effectiveness.

  • Monitor and analyze acquisition performance providing insights and recommendations for continuous improvement.

• Specialty Product CRM Programs:

  • Program evolution.

  • Program reporting and optimization recommendations.

• Similac Kosher Lead:

  • Manage customer relationship with Kayco (kosher-specific distributor) including overseeing order process demand planning annual marketing SOW etc.

  • Delivery owner for 3 Similac Kosher SKUs: Lamehadrin 32oz Kosher and 2oz Kosher.

  • Ad hoc Kosher requests including WIC annual Chicago Center Health and Safety Fair in August managing creative for and Amazon (via Kayco).

Required Qualifications

• BS/BA in Marketing Finance Communications Management or Project Management.

• 2-4 years in eCommerce/digital marketing for CPG or Healthcare brands desired.

• Ability to effectively manage complex projects with multiple stakeholders.

• Initiative to identify opportunities and develop plans to drive business performance.

• Strong communication and collaboration skills.

• Business analytics and KPI tracking capabilities.

Learn more about our health and wellness benefits which provide the security to help you and your family live full lives: your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.

Connect with us at on LinkedIn at and on Facebook at

The base pay for this position is

In specific locations the pay range may vary from the range posted.

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Manager