Marketing Coordinator

Position Summary

The Marketing Coordinator Supports the Organizations Marketing Branding and Communication Initiatives Across All Clinic and Asc Locations. This Role Assists with Social Media Management Online Presence Optimization Patient Feedback Monitoring the Development of Marketing Materials and Outreach Initiatives.

The Marketing Coordinator Works Collaboratively with Leadership and the Premium Services Department to Ensure Consistent Messaging and Branding While Promoting the Organizations Services and Role Supports Marketing Efforts Across Multiple Markets Requiring the Ability to Adapt Messaging to Local Audiences While Maintaining Brand Consistency Across All Locations.

Essential Duties and Responsibilities

Digital Marketing & Social Media

• Develop and Execute the Organizations Social Media Marketing Plan to Include All Markets and All Entities
• Manage and Maintain Social Media Platforms Using Meta Business Suite
• Create Produce and Schedule Original Content That Promotes Services Physicians Events and Patient Education Across All Platforms
• Monitor Engagement Metrics and Adjust Strategies to Improve Performance

Online Presence Management

• Maintain and Optimize Google Business Listings for All Clinic Locations & Surgery Centers
• Monitor and Respond to Online Reviews (Google Yelp Etc.) in a Timely & Professional Manner
• Ensure Accurate and Consistent Information Across All Digital Platforms

Patient Feedback & Reputation Management

• Manage Patient Survey Platforms (E.g. Clinect)
• Manage Patientpoint Account and Patient Education Content
• Monitor Patient Feedback Trends and Share Insights with Leadership
• Coordinate and Promote Patient Testimonials
• Identify Opportunities to Improve Patient Experience Based on Survey Data

Brand & Marketing Materials

• Ensure Consistent Branding Across All Materials and Locations
• Create and Maintain Branded Marketing Materials Including:
• Physician Profiles
• Service Brochures
• Patient Education Materials
• Community Outreach Materials

Advertising & Market Monitoring

• Track and Monitor Advertising Efforts Across All Markets
• Assist with the Coordination and Placement of Advertising Initiatives
• Monitor Competitor Marketing Activity and Identify Trends and Opportunities

Organizational Marketing & Support

• Coordinate and Execute Marketing Initiatives Across Multiple Markets Adapting Content and Strategies to Local Audiences While Ensuring Brand Consistency

• Coordinate Marketing Material Requests from All Clinic Locations & Surgery Centers
• Support Organization-wide Initiatives Including:
• Readers Choice Campaigns Across All Markets
• Community Campaigns (E.g. Taste of Galesburg Dc Polar Plunge)
• Event Promotions (E.g. Ico Practice Symposium Bloomington Bison Partnership)
• Donation and Sponsorship Requests
• Collaborate with Business Development and Community Outreach Teams to Support Growth Initiatives
• Collaborate with Hr on Recruitment Promotions or EmployeeFocused Campaigns

Compliance/Privacy

• Ensure All Marketing Activities Follow Hipaa Guidelines Including Patient Image Usage Testimonials and Patient Data Handling
• Maintain Documentation for Photo/Video Consents

Education & Experience

• Bachelors Degree in Marketing Communications Public Relations or Related Field Required
• Internship Academic Project or 02 Years of Relevant Marketing Experience
• Experience with Social Media Content Creation or Marketing Projects Through School Internships or Extracurricular Involvement

Technical Skills

Strong Candidates Would Have Experience with:

• Social Media Platforms: Facebook Instagram Linkedin (Posting Analytics and Account Management)
• Meta Business Suite (Content Creation Scheduling Insights and Account Management)
• Google Business Profile (Listing Management Updates and Review Response)
• Graphic Design Tools Such As Adobe Indesign Photoshop or Similar
• Basic Video Editing Tools (for Short-form Content Such As Reels or Stories)
• Marketing Analytics and Reporting (Social Insights Basic Campaign Tracking)
• Project Management Tools or Demonstrated Ability to Manage Multiple Workflows

Soft Skills

• Highly Organized with the Ability to Prioritize and Manage Competing Deadlines
• Strong Written and Verbal Communication Skills with Professional Tone and Brand Awareness
• Proactive and Self-directed with the Ability to Identify Needs and Take Initiative
• Creative Thinker with the Ability to Generate and Execute New Content Ideas
• Detail-oriented with a Focus on Accuracy and Consistency
• Strong Interpersonal Skills with the Ability to Build Relationships Across Departments and Markets

Portfolio Requirement

Portfolio or Examples of Content (Academic Internship or Personal Work) May Be Requested During the Interview Process

Physical Demands
This Position Requires Incumbent to Sit at Desk and/or Stand for Long Hours During Regularly Scheduled Work Hours. This Job May Include but Are Not Limited to Sitting Reaching Stooping Crouching Kneeling Climbing Twisting Hearing and Repetitive Motions. the Ability to Lift up to 25 Pounds. Travel Is Required to Satellite Locations. Evening and Weekend Availability As Needed.

Working Conditions and Environment
Incumbent Works in a Temperature Controlled Medical Office Environment.

Base Pay Range:

The Salary Range for This Position Is $43000$58000 Annually Based on Skills Experience Qualifications and Market Considerations.

This Job Description Is Not Intended nor Should It Be Construed to Be an Exhaustive List of All Responsibilities Duties Skills or Working Conditions Associated with a Particular Job. It Is Intended to Be Only a General Description of the Principal Requirements Common to Positions of This Type. Employees in This Job May Perform Other Duties As Assigned.