Head of Business Development

Job Title: Head of Business Development

Overview

This role is responsible for leading the commercial and business development function of a fast-growing digital commerce and marketing solutions company. The position focuses on driving revenue growth building strategic client relationships and leading a team responsible for integrated commercial solutions across creative media influencer marketing live commerce and e-commerce operations.

Head of Business Development

The successful candidate will oversee the entire commercial lifecycle from strategic pitching and client acquisition to expansion of services and long-term partnerships.

Key Responsibilities

Own the Commercial Narrative

• Lead strategic pitches with senior client stakeholders including CMOs and Marketing Directors.
• Develop integrated commercial proposals combining creative media influencer marketing live commerce and digital strategies.
• Drive the land-expand-lock commercial model:
• Land: Acquire clients through integrated strategic pitches
• Expand: Grow accounts through additional commerce and marketing services
• Lock: Establish long-term commercial partnerships
• Collaborate with creative and strategy teams to develop compelling proposals.
• Oversee pricing strategy and commercial terms across service offerings.

Build and Lead the Business Development Team

• Lead a team including multiple commercial managers and their teams.
• Develop consultative selling capabilities within the team.
• Establish onboarding programs to ensure strong understanding of operations and service delivery.
• Maintain high standards for pitch quality pipeline discipline and commercial accuracy.

Drive Pipeline and Revenue

• Own pipeline performance deal conversion and revenue growth.
• Manage deal handover to account management teams after successful closing.
• Work closely with finance teams on quotation processes and service agreements.
• Monitor market trends competitor activity and platform developments.

Commercial Strategy

• Align sales activities with operational capacity and delivery teams.
• Collaborate with leadership on long-term growth strategy.
• Provide regular reporting on pipeline health and team performance.

Candidate Requirements

Experience

• 1015 years of experience in advertising digital marketing or integrated agencies.
• Senior leadership level (Business Director / Group Account Director level or equivalent).
• Proven track record in consultative sales and strategic client partnerships.

Skills & Competencies

• Strong commercial and revenue-driven mindset.
• Ability to design full-funnel marketing and commerce solutions.
• Experience building integrated marketing proposals across multiple channels.
• Strong leadership experience managing teams of 515 people.
• Ability to lead high-level client presentations and negotiations.

Language

• Strong Thai language skills.
• Working proficiency in English.

Preferred Experience

• E-commerce platforms (e.g. social commerce or online marketplaces).
• Experience with influencer marketing live commerce or digital marketing ecosystems.
• Existing brand or agency network.

What Success Looks Like

• Establish strong internal understanding of operations and teams within the first month.
• Lead multiple strategic pitches and build a strong commercial pipeline within the first three months.
• Develop a highly capable business development team within six months.
• Build a scalable commercial function that consistently drives integrated revenue growth.