Social Media DeFi Wizard

About

We are looking for a Social Media DeFi Wizard to take full ownership of public voice: Across social channels content announcements PR moments and community-facing brand communication.
This role sits at the intersection of social media communications and content and is ideal for someone with hands-on execution. You will craft narratives that simplify complex financial and DeFi concepts build reach and engagement across Twitter (X) LinkedIn Telegram and emerging channels and help position as a leading voice in the tokenization and onchain finance landscape.

Your Responsibilities Include

Social Media Strategy & Execution

Build own and execute our multi-channel social media strategy (Twitter/X LinkedIn Telegram Discord) that resonates with both institutional and crypto-native audiences.
Develop data-driven campaigns that support product launches partnerships and executive thought leadership.

Content & Narrative Development

Create educational and storytelling-driven content across mediums: articles thought leadership market explainers product spotlights long-form social posts newsletters and more.
Collaborate with leadership to refine and reinforce positioning voice and narrative - especially as part of our upcoming rebrand.
Translate complex investment and DeFi concepts into accessible compelling messaging.

Community Engagement & Relations

Monitor crypto and finance conversations engage directly with communities answer questions and proactively participate in user discussions.
Build strategies to grow our audience deepen engagement and strengthen trust across retail and institutional communities.
Organize side events to represent at the major crypto conferences.

Communications & PR

Work with founders to prepare announcements press materials and messaging for external partners.
Coordinate with journalists podcasts and industry media for interviews features and coverage.

Analytics & Cross-Team Collaboration

Track key metrics across channels and content types and provide insights & recommendations for continuous optimization.
Monitor macro market crypto DeFi and tokenization trends to keep at the center of industry conversations.

What We Are Looking For

35 years in social media communications or content roles (preferably in Crypto DeFi or Fintech).
Proven success in growing social media accounts and driving meaningful engagement.
Strong storytelling and writing skills with the ability to simplify financial/crypto concepts.
Familiarity with tokenization DeFi products like RWAs structured products and the broader crypto space.
Familiarity with analytics tools (e.g. Twitter Analytics etc.).
Highly autonomous proactive and comfortable executing quickly in a fast-growing startup environment.

What We Offer

Play a central role in shaping and rebranding a fast-scaling company at the forefront of asset tokenization.
Build and lead the voice across global channels.
Work in a highly entrepreneurial agile and globally distributed team.
Open and transparent culture where your ideas matter.
Competitive compensation for long-term alignment.