CX Digital & Ai Channels Manager

(1) Digital Engagement CapabilitiesToDrive Activation

(2) Consumer Excellence Through Journey Optimisation and Activation

(3) Ecosystem Connectivity & Digital Channel Integration

(4) AI Presence Special Projects & Marketing Automation Capabilities

(5) Partner Management

A day in the life:

• Be accountable for thedeploymentforOwned Digital Channels () including long termstrategicplanning in parallel to MBS cycles including DTCPersonalization UX Enhancements Ai/Automation CapabilitiesandSEO/GEOthatdemonstratesa goal of delivering an industry leading platforms.

• Oversee the day-to-dayoperationsof the multi-brand website to ensure a seamless execution ofdigitalcapabilities for marketers and be accountable for the end-to-end experience in partnership with the CX Content & Communications Marketing Manager

• Drive SEO/LLMOinitiatives including metadata structured data content hierarchy and localization strategies to improve organic performance.

• DeployAIpoweredautomation tools andimplement automated monitoring dashboardsin partnershipwith data& insights teamsto track LLM visibility accuracy sentiment velocity andAIdriventraffic.

• Continually deliver exceptional performance by evaluatingand reporting againstkey metrics across the following key areas:

• • End-user experience

• • Contentpublishing

• • Conversionoptimization

• • OwnedChannelengagement

• • Automation& Aiperformance

• Partner with stakeholders on capabilities which are embedded on theOwned Digital Channels whileworking in collaborationwith Marketers/Partner agencies toidentifyfuture gaps/continuousimprovement.

• Collaborate closely with IT to ensure that the channel ecosystem delivers across all key components: Technology layer CMS layer Marketingautomationand Contentdeployment.

• Harness offshore teams to manage day-to-day activities such as campaign deployments.

• Provide leadership and direction for the IT organisation and related resources supportingMarTechstackandconnected solutions.

Role Requirements

• Education: Completed University Degree ideally in Marketing B. Comm or similar field.

• Extensive (5 years) experience managing premium brand or high-profile websites with 2mio annual visits

• Experience leading or contributing to AIenabled initiatives automation projects orMarTechenhancements is an asset.

• Significant knowledge in SEO/LLMOstrategythrough executionand measurement

• Must be familiar with and have extensive hands-on experience of content management solutions such as Adobe Drupal AcquiaWord Pressect.

• Experience inCRM/Personalization toolsautomationand workflows.

• Experience creating insights from data and reporting and turning these into specific actions to fuel decision-making.

• Proven problem-solving skills with the ability to glean insights and develop recommendations.

Preferred Skills

• Strong experiencedeployingintegrated digital brand experiences across channels and platforms

• Demonstrated experienceoperatingandoptimizingcomplex multiplatform digital channel ecosystems

• Passion for AI innovation anda strong desireto explore learn and apply new advancements in intelligent digital experiences

• Aproven leader detail orientedthatpossessstrongcommunication projectmanagementand organization skills.

• Must be able to manage several complex priorities with strict deadlines and attention to detail.

• CPG/Agency experience preferred

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment

• Company matched pension plan

• Four weeks of Vacation and five personal days (Personal Paid Holidays)

• Flexible and hybrid work arrangements

• Excellent training and development programs as well as opportunities to grow within the company

• Access to Educational Assistance & Tuition Reimbursement

• Bonus eligibility

• Gender affirmation benefits to ensure access to necessary care resources and coverage for gender-affirming procedures

• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditionsgenderor sexual orientation

• Adoption benefits to remove some of the financial barriers associated with adoption

• Up to 50% off Nespresso Coffee MachineCapsulesand accessories

• Access to the Discount Company store with Nestlé Nespresso and Purina products (Located across various Nestle offices/sites)