Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500000 organizations including 80% of the Fortune 100 rely on Airtable to transform how work gets done.

The Opportunity

Airtable lets teams build custom apps to run their operations without writing code. Hundreds of thousands of organizations use it to manage everything from product launches to customer pipelines to content calendars.

Airtable is infinitely configurable. This is both its greatest strength and its biggest onboarding challenge: there isnt one way to use it so there isnt one way to teach it. Our onboarding is one of the highest-leverage surfaces in the company and its ready for a fundamental rethink.

Were not looking for someone to run incremental optimizations. Were hiring a PM to reimagine what fully personalized setup and onboarding looks like now that we have AI. Instead of a generic tour or template gallery every user gets an onboarding path that understands their role use case and intent and builds them toward their first real workflow. We want someone who can hold the ambitious vision and ship it in credible increments.

What youll do

• Own the full funnel from signup through sustained engagement with a mandate to reimagine it rather than optimize it
• Dramatically improve how users find success with Airtable: deeply understand who they are and what theyre trying to do and design experiences that meet them there
• Lead AI-powered personalization across setup in-product guidance and re-engagement
• Build a rigorous experimentation practice and drive fast learning cycles across the team
• Partner with teams across the org to ship cohesive adaptive experiences

Who you are

• 4-8 years of product management experience with meaningful time owning activation onboarding or retention
• Customer obsessed: you start from whats hard for our customers. Your solutions connect clearly to real problems youve articulated
• Full-lifecycle thinker: you care about the user across their entire journey not just the first session. You understand which levers drive sustained engagement vs. trial conversion and you design for both
• Rigorous about measurement: you define what success looks like design experiments that give you real signal and know when A/B testing is the wrong tool
• Ambitious and pragmatic: you can hold a big vision and break it into credible testable increments. You know what needs to be right from the start and whats good enough to learn from
• Strong communicator: you can align teams across the org around a shared roadmap and make a compelling case for bold bets

Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds experiences abilities and perspectives. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any characteristic protected by applicable federal and state laws regulations and ordinances. Learn more about your EEO rights as an applicant.

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