Senior Specialist, Communications & Content Strategy, Asset Management Marketing
New York City, NY - USA
Job Summary
About Northern Trust:
Northern Trust a Fortune 500 company is a globally recognized award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the worlds most successful individuals families and institutions by remaining true to our enduring principles of service expertise and integrity. With more than 130 years of financial experience and over 22000 partners we serve the worlds most sophisticated clients using leading technology and exceptional service.
Role/Department: Senior Specialist Communications & Content Strategy/Asset Management Marketing
Are you passionate about turning market insights into content advisors actually use
This role blends market knowledge strong storytelling and digital engagement acumen. Youll create timely insight-led content that helps financial advisors and their clients understand whats happening in markets while shaping how Northern Trust Asset Management shows up during moments that matter. Working closely with portfolio managers marketing sales and compliance youll deliver thought leadership that differentiates our investment perspective and drives digital engagement across U.S. intermediary and proprietary wealth channels.
The key highlighted responsibilities of the role include:
Write advisor-centric thought leadership
Market commentary investment explainers portfolio construction content client-ready guides emails infographics and video/podcast scripts.
Translate complex ideas into plain English
Turn investment views data and product mechanics into clear client-friendly narratives advisors can share.
Support lead-generation campaigns
Create content for email social paid media landing pages gated assets and nurture flowsfocused on engagement and qualified leads.
Lead rapid market-response content
Draft and coordinate time-sensitive market commentary in close partnership with Investment teamsoften under tight deadlines.
Collaborate across teams
Work daily with Investments Sales Product Marketing Digital Design/Video and Compliance to deliver high-quality compliant content.
Measure and improve performance
Track engagement SEO MQLs and sales adoptionand use insights to refine topics formats and distribution.
Skills/Qualifications:
5 years of writing/editing experience in asset or wealth management (or related financial services)
3 creating content for intermediary channels (wirehouse IBD RIA)
Strong understanding of markets investment products (mutual funds ETFs SMAs alternatives) and portfolio construction concepts
Proven ability to create digital-first content that drives engagement and leads
Comfort working in a regulated environment including close partnership with Compliance
Strong interviewing headline-writing and fact-checking skills
Highly organized deadline-driven and comfortable operating during fast-moving market events
Familiarity with content performance metrics (e.g. analytics UTMs CRM/marketing automation)
Working Model: Hybrid (#LI-Hybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need and the successful candidate will spend their time between working in the office and working from home.
#LI-EA1
Salary Range:
$109940 - 186760 USDSalary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension) health and welfare benefits (medical dental vision spending accounts and disability) paid time off parental and caregiver leave life & accident insurance and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.
Working with Us:
As a Northern Trust partner greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged senior leaders are accessible and you can take pride in working for a company committed to assisting the communities we serve!Join a workplace with a greater purpose.
Wed love to learn more about how your interests and experience could be a fit with one of the worlds most admired and sustainable companies! Build your career with us andapply today.#MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process please email our HR Service Center at .
We hope youre excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.
Required Experience:
Senior IC
About Company
Discover Northern Trust’s trusted financial services for individuals, families, and institutions. Guided by service, expertise, and integrity since 1889, we offer wealth management, asset servicing, and investment solutions tailored to your goals.