Vice President, Category Management
Fond du Lac, WI - USA
Job Summary
Are you ready for whats next
Location: Fond du Lac WI
Workplace Category: Onsite
Travel Required: Up to 10%
Direct Reports: Yes
Pay Range: $200200 - $296000
Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.
Relocation: Yes
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview:
The Vice President of Category Management is a key member of Mercurys leadership team responsible for setting and executing the global product strategy to drive organic and inorganic growth and extend the brands leading position. This role leads the Category Management team and owns the product planning operating rhythmtranslating customer insights and market dynamics into strategy a prioritized roadmap and a high-impact innovation pipeline.
Primary Outcomes
- Deliver category performance (share net sales mix margin) through disciplined portfolio and lifecycle management.
- Set a clear insight-led multi-year product strategy and prioritized roadmap aligned to Mercurys Product Leadership Pillar.
- Drive launch excellence and innovation pipeline healthfrom concept to market impact.
- Create cross-functional alignment and decision clarity across Mercurys matrixed organization.
- Build an enterprise-ready talent bench and succession pipeline.
At Brunswick we have passion for our work and a distinct ability to deliver.
Essential Functions:
- Lead development of the global Propulsion portfolio strategy including segmentation value proposition and investment prioritization aligned to Mercurys Product Leadership Pillar.
- Own category-level business outcomes in partnership with Commercial and Financedriving share net sales mix and margin through portfolio and lifecycle management.
- Translate global customer channel and competitive insights into product strategy and multi-year roadmap; identify white-space opportunities and disruptive innovation bets.
- Lead the global new product planning operating rhythm governance and decision forums; ensure resource focus and trade-offs are clear timely and aligned to enterprise priorities.
- Own portfolio decision rights for investment prioritization and major product/technology betsrecommending trade-offs and securing approvals through the appropriate leadership governance forums.
- Partner with Product Development & Engineering (PD&E) to shape platform and technology roadmaps define requirements and ensure alignment from concept through launch readiness.
- Lead end-to-end launch excellenceensuring new products deliver on-time on-budget and with maximum marketplace impact through coordinated readiness across Sales Marketing Service and Operations.
- Operate effectively across Mercury functions without direct authorityaligning stakeholders resolving trade-offs and driving decisions that improve speed quality and accountability.
- Partner with strategy and business development to identify evaluate and integrate inorganic growth opportunities (M&A partnerships) that accelerate the long-range plan.
- Serve as an executive customer-facing leaderengaging key OEMs dealers and end users to validate strategy inform requirements and strengthen commercial partnerships.
- Lead portfolio response to market shifts regulatory changes and cost/margin opportunities; drive simplification and value engineering initiatives that strengthen competitiveness.
- Lead portfolio input to the long-range plan and annual operating plan (AOP) including investment governance capacity/constraint alignment and scenario planning.
- Define and manage category performance KPIs and dashboards; lead quarterly business reviews and continuous improvement actions to deliver commitments.
- Own the enterprise narrative for the Propulsion portfoliopreparing executive-ready updates recommendations and materials for leadership reviews and strategic planning cycles.
- Identify and manage portfolio risks (quality regulatory supply and reputational) in partnership with Operations Quality Legal and Compliance; ensure timely escalation and mitigation plans.
- Build and develop an enterprise-ready benchattracting developing and retaining top talent; strengthen succession for future general manager and functional leadership roles.
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however others can be developed along the way.
Required Qualifications:
- 15 years of progressive experience in category management product management strategy or general management including leadership of multi-disciplinary teams in a matrixed environment.
- Proven track record building and executing portfolio strategies that deliver category outcomes (share sales margin) including lifecycle management and investment prioritization.
- Strong financial acumen with experience using P&L ROI and business cases to drive trade-offs and resource allocation decisions.
- Expertise translating customer channel and competitive insights into product strategy and a multi-year roadmap; ability to synthesize complex data into clear fact-based narratives for executives.
- Demonstrated ability to influence outcomes without direct authority across Product Development & Engineering Sales Marketing Operations and Service.
- Experience leading innovation and launch programs including defining requirements setting go-to-market readiness criteria and driving cross-functional execution.
- Executive-level communication skills with comfort presenting to senior leadership including Board of Directors and facilitating decision forums that resolve trade-offs.
- Demonstrated thought leadership on enterprise-level business strategy; exposure to inorganic growth (M&A and partnerships) including diligence support and/or integration leadership.
- Bachelors degree in Business Finance Engineering or related field (or equivalent practical experience).
Preferred Qualifications:
- MBA or other advanced degree.
- Marine recreational boating or adjacent durable-goods industry experience.
The hiring range for this position is$200200 - $296000 annually. The actual base pay offered will vary based on multiple factors including job-related knowledge/skills relevant experience business needs and geographic location. Compensation decisions are dependent upon the specifics of the candidates qualifications and the business context.
In addition to base pay this position is eligible foran annual discretionary bonus or short-term incentive programandanaward target as part of Brunswicks long-term incentive position is eligible toparticipatein Brunswicks comprehensive and high-quality benefits offerings including medical dental vision paid vacation 401k (up to 4% match) Health Savings Account (with company contribution) well-being program product purchase discounts and much more. Details about our benefits can be foundhere.
Why Brunswick:
Whatever tomorrow brings well be at the leading edge. As the clear leader in the marine industry were committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many addition were proud of being recognized for making a splash with numerous awards!
Next is Now!
We value growth and development recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other characteristic protected by federal state or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process please contact for support.
For more information about EEO laws - click here
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#Brunswick Corporation - Mercury MarineRequired Experience:
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About Company
Brunswick Corp. is a global leader in the marine recreation and technology industry. Owner of 60+ brands, including Mercury Marine, Boston Whaler, and Sea Ray.