Omnichannel & Digital Marketing Lead Next Best Action (NBA)

Make your mark for patients

We are looking for an Omnichannel & Digital Marketing Lead - Next Best Action (NBA) to join our Omnichannel & Stakeholder Engagement team based out of either Atlanta GA or Raleigh NC (hybrid)

About the role

The Omnichannel Lead is responsible for developing executing and evolving Next Best Action (NBA) capabilities to enable seamless omnichannel orchestration across field and digital channels within UCBs US Enterprise.

Who youll work with

This role requires strong strategic leadership and close collaboration with cross-functional teams to design implement and scale NBA solutions that drive integration into field activation. The Lead ensures alignment with brand and omnichannel objectives leveraging data-driven insights to optimize HCP engagement and product adoption. Additional responsibilities include managing vendor relationships overseeing technical integration (e.g. Veeva) tracking adoption and performance metrics and fostering a culture of data-driven decision-making and continuous improvement.

What youll do

• Oversee the execution and scaling of NBA initiatives to enable seamless omnichannel orchestration across field and digital channels across all PVUs driving customer-centric engagement and measurable business outcomes.
• Develop and spearhead multi-year strategic plans and omnichannel portfolio strategies for field force deployment and activation ensuring alignment with organizational goals and brand vision.
• Own the roadmap execution and measurement of field activation programs including the integration of NBA solutions with technical platforms (e.g. Veeva MDM/CDP) and ensure delivery of scalable data-driven impact.
• Leverage data-driven insights (e.g. engagement utilization execution rates) to optimize field performance content channels and tactics providing actionable recommendations to executive leadership and cross-functional stakeholders.
• Evaluate program ROI sales performance and execution metrics delivering clear impactful updates to stakeholders and supporting future innovation.
• Build strategic partnerships with omnichannel NPP brand and field technology leaders to align field engagement strategies with brand vision and ensure seamless technical integration.
• Manage vendor engagement to ensure NBA and omnichannel solutions meet business needs and support ongoing enhancements.
• Act as a change agent to foster a data-driven culture promoting omnichannel adoption and continuous improvement across teams.
• Guide the organization toward integrated data-driven engagement models by anticipating industry trends advocating for innovative technologies and realigning strategies based on performance data and market insights.

Interested For this role were looking for the following education experience and skills

Required:

• Bachelors Degree
• 10 years in the pharmaceutical or related industry sales marketing field force operations or omnichannel strategy with a preference for roles involving NBA or similar data-driven engagement models.

Preferred:

• Strong understanding of omnichannel marketing strategies field and digital channel orchestration and NBA concepts.
• Knowledge of the pharmaceutical industry HCP behavior and regulatory compliance
• Experience with CRM systems and technical integration and proficiency in data analysis and interpretation (KPIs engagement rates sales impact campaign ROI etc.).
• Proven experience managing vendor relationships and external partners.
• Excellent project management communication and collaboration skills with the ability to lead and operate independently in a cross-functional environment.
• Ability to translate strategic plans into operational tactics and align solutions with business objectives.

This positions reasonably anticipated base salary range is $148000 - $195000. The actual salary offered will take into account related knowledge skills experience and location among other factors and may fall outside the expected range.

Are you ready to go beyond to create value and make your mark for patients If this sounds like you then we would love to hear from you!

About us
UCB is a global biopharmaceutical company focusing on neurology and immunology. We are over 9.000 people in all four corners of the globe inspired by patients and driven by science.

Why work with us
At UCB we dont just complete tasks we create value. We arent afraid to push forward collaborate and innovate to make our mark for patients. We have a caring supportive culture where everyone feels included respected and has equal opportunities to do their best work. We go beyond to create value for our patients and always with a human focus whether thats on our patients our employees or our planet. Working for us you will discover a place where you can grow and have the freedom to carve your own career path to achieve your full potential.

At UCB weve embraced a hybrid-first approach to work bringing teams together in local hubs to foster collaborative curiosity. Unless explicitly stated in the description or precluded by the nature of the position roles are hybrid with 40% of your time spent in the office.

UCB is an equal opportunity employment decisions will be made without regard to any characteristic protected by applicable federal state or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment your employment with UCB or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws orders and regulations.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.