Content Strategist Branded Content Editor
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 60 - 70
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Bustle Digital Group (BDG) is seeking a talented Content Strategist / Branded Content Editor with experience in beauty wellness health pharma and/or personal care to join our team on a maternity leave this role youll collaborate closely with creatives and strategists to develop and execute world-class branded campaigns that resonate with BDGs audience. This is a unique opportunity to partner with a range of leading advertisers while both ideating and pitching culturally relevant concepts and bringing them to life across written and social content within BDGs portfolio of sites.
About The Role:
The Content Strategist / Branded Content Editor will own branded content campaigns from pitch through execution. Together with marketers designers project managers and more youll connect each of BDGs brands with advertiser objectives ensuring all article social and newsletter content remains on-strategy on-brand and always premium in quality particularly within the beauty wellness health pharma and personal care spaces.
You will have a firm grasp on each BDG brands editorial voice and be able to collaborate with key players to brainstorm creative concepts and turn them into a reality. For you no task is too big or too small whether youre drawing inspiration from whats currently trending for a client pitch assigning and editing articles to align with a promotional campaign or working with mega-influencers to creatively direct branded Instagram Reels and TikToks.
Responsibilities
Oversee branded content campaigns from start to finish with minimal oversight
Work with Marketing and Sales teams to brainstorm pitch and write up clear concise creative concepts in response to client RFPs
Lead content discussions on client kick-off calls
Write and edit copy for articles email newsletters and social captions
Pitch influencer-led social content and develop creative briefs for talent
Partner with Design team to oversee the creation of visual assets
Collaborate with Client Experience team to ensure campaigns meet expectations
Build out creative timelines staying on top of deadlines for multiple projects at once
Occasionally provide an editorial perspective on branded photo and video shoots
Continually build upon BDGs evolving best practices for branded content
Keep up with industry trends across categories leveraging insights to broaden BDGs offerings
Requirements
5-7 years of experience in content strategy and/or branded content at a publisher agency or brand
Confidence participating in client calls and internal brainstorms with the ability to clearly present and pitch creative ideas
A demonstrated ability to conceptualize write and edit content for social & on-site
A portfolio or links to past content is a must!
A passion for digital advertising at BDG and beyond
A positive team-oriented attitude and strong interpersonal skills
A proven ability to juggle multiple initiatives at once without missing deadlines
An enthusiasm for BDGs mission and the energy to work at a fast-paced company
Things to Note
Additional details:
This is a hybrid freelance maternity leave cover role based in NYC
This role would require candidates to work 30 hours per week
The hourly rate for this position is $70/hour
About Company
BDG is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that shape culture. Over 100 million readers turn to our brands to hear from a set of diverse voices on what's engaging the next generation.
