Principal Product Manager, Marketing Technology
Share
Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members were changing the way people think about and interact with personal finance.
Were a next-generation financial services company and national bank using innovative mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation and were at the forefront. Were proud to come to work every day knowing that what we do has a direct impact on peoples lives with our core values guiding us every step of the way. Join us to invest in yourself your career and the financial world.
About the Role
Were looking for a strategic hands-on product leader to define and scale the future of Marketing Technology at SoFi - powered by AI.
This is a high-impact role at the center of SoFis growth engine responsible for driving member acquisition engagement and retention in support of our mission to help people get their money right. You wont just build tools - youll reimagine how modern marketing works using AI to automate personalize and scale experiences in ways that werent previously possible.
Youll own the vision end-to-end: from defining the next generation of AI-driven marketing platforms to delivering best-in-class experiences for both members and marketers. This includes building intelligent systems that can autonomously create optimize and orchestrate campaigns at scaleunlocking step-function improvements in growth efficiency.
Were looking for someone who sets bold direction moves with urgency and drives outcomes. Youll act as a strong customer advocate while influencing across the company to deliver cohesive high-quality experiences.
This role is deeply cross-functional. Youll partner closely with engineering marketing data science design operations finance risk legal and executive leadership to translate strategy into executionbridging business goals with technical innovation to drive durable profitable growth.
What Youll Do
- Define and own the vision strategy and roadmap for SoFis next-generation Marketing Technology platform - deeply infused with AI
- Lead the shift to AI-powered marketing: automating campaign creation optimizing decisioning and delivering real-time personalization at scale
- Identify where to build vs. buy shaping a modern flexible and cost-efficient MarTech stack
- Build leapfrog capabilitiesAI-driven systems that dramatically improve speed efficiency and member experience
- Own and drive a multi-year roadmap translating vision into shipped products with measurable business impact
- Partner cross-functionally to align on priorities execute against goals and deliver end-to-end experiences
- Communicate strategy progress and insights to stakeholders at all levels including executive leadership
What Youll Need
- Bachelors degree in a technical field or equivalent experience
- 710 years of product management experience ideally in MarTech or AdTech
- Proven track record of building and scaling complex cross-functional platforms
- Experience leveraging AI to drive product innovation and business outcomes
- Operator mindset: able to set strategy and execute in ambiguous fast-moving environments
- Strong cross-functional leadership and influencing skills
- Excellent communication and executive presence
- Data-driven decision making and strong analytical instincts
- Deep customer empathyyou consistently advocate for whats best for the user
Required Experience:
Staff IC
About Company
Why do 10M+ members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
