Head of Content

About Lab 54

Lab54 is a content-led events and production company driven by the motto:

Anywhere But A Club.

We specialise in creating high-impact experiences in unexpected locations capturing moments and turning them into viral content.

With a combined global audience of over 425000 across platforms Lab54 sits at the intersection of party culture and lifestyle bridging the gap between real-life and online.

We collaborate closely with brands record labels and artists to craft culturally relevant moments to our community and beyond.

Role Overview

The Head of Content is a hands-on leadership role responsible for shaping and delivering the brands editorial output across all a small company this role blends strategy with execution - youll set the vision but also actively create edit and publish content.

Youll play a key role in defining the voice and cultural relevance of a music media brand operating in a space similar to Mixmag and Boiler Room with a strong focus on electronic music artists and culture.

Responsibilities

Content Strategy:

• Own and deliver a lean high-impact content strategy across web social and video
• Prioritise content that drives engagement over volume
• Quickly react to trends releases and cultural moments

Content Management:

• Write edit and publish content regularly (announcements features interviews)
• Commission freelancers and contributors
• Shape and maintain a clear consistent brand voice
• Oversee all content output (e.g. DJ sets interviews short-form clips)
• Identify low-cost high-impact formats suitable for social led content team
• Manage client relationships from a content standpoint

Team Leadership:

• Manage the team (social design editorial content global freelancers)
• Set weekly priorities and content schedules
• Mentor junior team members while staying close to project health
• Build and manage the entire department to allow for exponential growth including hiring.

Social & Audience Growth:

• Directly oversee social channels (Instagram TikTok YouTube)
• Work closely with the social media manager to test formats and grow reach
• Use analytics tools to report on build out and refine our output (feeding into content strategy decisions)

Video & Content Formats:

• Oversee and contribute to video output (e.g. DJ sets interviews short-form clips)
• Identify low-cost high-impact formats suitable for a small team
• Be comfortable appearing on camera if needed

Commercial Collaboration:

• Work closely with sales/partnership teams on branded content
• Help pitch and shape campaigns that fit the brand
• Balance editorial credibility with commercial needs

Operational Ownership:

• Manage content calendar workflows and deadlines
• Ensure efficient use of limited resources (budget people time)
• Step in to solve problems quicklythis is not a siloed role

Skills & Experience

Essential:

• Strong editorial background (music/media preferred)
• Deep understanding of electronic music and dance music culture
• Proven ability to do the work as well as lead it
• Experience managing and building teams and large scale projects
• Strong instincts for what performs well on social platforms across all content mediums (inc. live streaming)
• Comfortable working in a fast-moving resource-limited environment

Demonstrable Attributes:

• Multi-skilled: writing editing basic video social publishing
• Entrepreneurial mindset (self-starter adaptable proactive)
• Comfortable with ambiguity and rapid change
• Strong network in music (artists PRs labels)

KPIs / Success Measures

• Audience growth and engagement (especially social-first)
• Consistency and quality of output with a small team
• Ability to deliver standout content moments (viral hits exclusives)
• Contribution to commercial projects

What Makes This Role Different (vs Larger Companies)

• Delegation & doing - youre in the trenches daily
• Fast decision making - minimal layers direct impact
• Creative ownership - strong influence and alignment on brand direction
• Resource constraints - success depends on smart prioritisation

Ideal Profile

• Has editorial credibility in music culture
• Can lead a team but also jump on the tools instantly
• Thrives in a startup-style environment
• Understands both culture and content performance
• Can actively direct content that drives virality
• Can build a team its SOPs and everything that comes with running a whole department
• Can ensure the CEO and MD are not needed from a day to day running of the content department perspective