Hard Ticket Producer

About Lab 54

Lab54 is a content-led events and production company driven by the motto:

Anywhere But A Club.

We specialise in creating high-impact experiences in unexpected locations capturing moments and turning them into viral content.

With a combined global audience of over 425000 across platforms Lab54 sits at the intersection of party culture and lifestyle bridging the gap between real-life and online.

We collaborate closely with brands record labels and artists to craft culturally relevant moments to our community and beyond.

Overview

The Ticketed Show Producer (Hard Ticket Producer) is responsible for owning and scaling Lab54s ticketed event business both within the UK and across the globe from concept through to sell-out execution.

This is a commercially-driven production role focused on driving ticket revenue audience growth and repeatable event formats. You will lead the strategy planning and delivery of all hard ticket shows ensuring they are both culturally impactful and financially successful.

Operating at the intersection of event production marketing and audience development this role requires someone who understands what makes people buy tickets from lineup curation and pricing strategy to hype distribution and on-the-ground experience.

You will be accountable for building scalable show formats that can be repeated across cities globally while maintaining the distinct Lab54 identity.

Responsibilities

Ticketed Event Ownership & Strategy

• Own the end-to-end strategy and execution of all ticketed (hard ticket) Lab54 events and touring schedules (currently UK but will expand globally long term)
• Develop scalable repeatable show formats that can expand across multiple markets
• Balance cultural relevance with commercial performance
• Continuously refine the ticketed event model based on data and performance

Revenue & Ticket Sales Performance

• Own ticket revenue targets across all shows
• Develop and execute pricing strategies (tiers phases early bird group etc.)
• Monitor sales performance daily and adapt strategy in real time
• Identify opportunities to increase yield per event (upsells partnerships experiences)

Lineup Curation & Talent Strategy

• Curate lineups that drive demand and align with Lab54s brand identity
• Work closely with talent buyers and artists to secure commercially viable bookings
• Balance emerging and established talent to maximise both cultural impact and sales
• Understand audience trends and booking patterns across markets

Marketing & Audience Growth

• Collaborate closely with marketing to drive ticket sales campaigns
• Build hype cycles around each show (drops teasers content moments)
• Develop audience acquisition strategies (organic paid partnerships communities)
• Leverage Lab54s content engine to convert views into ticket buyers

Distribution & Partnerships

• Own relationships with ticketing platforms (e.g. Resident Advisor Dice)
• Explore alternative distribution channels and community-based selling
• Build partnerships with promoters collectives and local operators
• Identify new markets and expansion opportunities

Event Planning & Execution

• Work with production to deliver seamless high-quality live experiences
• Ensure the event experience matches audience expectations set by marketing
• Be on-site for key events overseeing delivery and troubleshooting in real time
• Maintain consistency across all ticketed show formats

Data & Performance Analysis

• Track and analyse ticket sales data audience behaviour and campaign performance
• Use insights to optimise future events (pricing timing lineup location)
• Report on revenue sell-through rates and profitability per show
• Build a data-driven approach to scaling the ticketed business

Budget & Commercial Management

• Own P&Ls for ticketed events
• Ensure events are delivered profitably while maintaining brand standards
• Identify cost efficiencies without compromising audience experience
• Work closely with finance on forecasting and reporting

Community & Brand Building

• Develop a loyal repeat-attending audience base
• Build community-driven moments that extend beyond single events
• Ensure every ticketed show contributes to long-term brand equity
• Bridge online audience engagement with real-world attendance

Skills & Experience

Essential

• Proven experience producing and promoting ticketed music events
• Strong understanding of ticketing platforms pricing strategy and sales cycles
• Experience delivering commercially successful events (sell-outs strong margins)
• Deep understanding of electronic music and youth culture
• Ability to blend creative programming with commercial thinking

Demonstrable Attributes

• Commercially driven with strong revenue ownership mindset
• Highly analytical with the ability to make data-informed decisions
• Strong instincts for what drives hype demand and cultural relevance
• Organised and execution-focused
• Strong network within promoters artists and music communities

KPIs / Success Measures

• Consistent sell-out or high sell-through rates across events
• Revenue and profit per show
• Growth of ticketed event audience (new returning customers)
• Efficiency of ticket sales cycles (speed to sell-out)
• Contribution to overall brand growth and visibility

What Makes This Role Different (vs Larger Companies)

• Full ownership of the ticketed events business unit
• Direct impact on revenue not just delivery
• Creative and commercial freedom to test new formats quickly
• Fast iteration cycles test learn scale
• High exposure to global markets and expansion strategy

Ideal Profile

• Strong background in underground or cultural music events
• Experience working with brands similar to Boiler Room promoters or independent event series
• Understands both culture and commerce knows what sells without losing authenticity
• Entrepreneurial mindset with a bias for action
• Comfortable operating in ambiguity and building systems from scratch
• Passionate about electronic music community and global nightlife culture