Web Analytics Lead
Job Location:
Brooklyn, NY - USA
Monthly Salary:
Posted on:
Vacancies:
Job Summary
| Job Title | Web Analytics Lead |
| Location | M-Th in-office; Friday WFH at Brooklyn NY 11201 |
| Project Description | Looking for a Web Analytics Lead to be the analytics engine behind their digital experience strategy. Based out of our Brooklyn office this role will own web measurement frameworks reporting infrastructure and insight generation that inform product UX and marketing decisions across the brand. |
| Duties/Day to Day Overview | Own web analytics strategy and measurement frameworks across digital properties Design maintain and evolve tagging and data collection architecture (GA4 Adobe Analytics or similar) Build dashboards and reports that translate raw data into clear business recommendations Partner with Product UX Marketing and Engineering to define tracking requirements and success metrics Lead A/B testing and conversion analysis initiatives to improve site performance Identify data quality issues and drive resolution with technical and non-technical stakeholders |
| Top Requirements (Must haves) | 5 years of web analytics experience in an e-commerce or digital product environment Proficiency with analytics platforms (Google Analytics Adobe Analytics) and tag management systems (GTM) Hands-on SQL skills and experience with BI tools for visualization Strong understanding of digital marketing funnels SEO and paid media attribution Excellent communication skills with the ability to tell data-driven stories to non-technical audiences |
