Senior Biz. Marketing Specialist (Search advertising)

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Position:Senior Biz. Marketing Specialist (Search advertising)

Whatwillyoudo

1. High-Precision Execution & Management

• Own the end-to-end execution of Paid Search campaigns across Google Ads and Microsoft Advertising.
• Manage large-scale high-pressure budgets with a focus on maximizing GMV while adhering to efficiency floors.
• Ensure 100% account hygiene including tracking parameters (MMP/OCI) bid caps and negative keyword maintenance.

2. Strategic Keyword & Search Expansion

• Lead aggressive Keyword Expansion initiatives to capture new market share without sacrificing ROAS.
• Master Dynamic Search Ads (DSA) to identify long-tail opportunities and fill the gaps in manual keyword coverage.
• Implement intent-based clustering to solve Theme Fragmentation ensuring Ad Groups remain semantically cohesive and aligned with Googles relevance algorithms.

3. Advanced Data Analysis & Deep Dives

• Move beyond surface-level metrics (Traffic/Clicks) to analyze GPC (GMV per Click) and Signal Drift.
• Conduct weekly deep dives into search term reports to prune broad-match leakage and identify emerging consumer trends.
• Build opportunity-sizing models to forecast the impact of landing page optimizations or new initiative rollouts.

4. Creative & Landing Page Optimization

• Partner with creative and regional teams (e.g. Korea/Global) to implement advanced features.
• Analyze landing page friction points and advocate for high-converting destination URLs based on competitor benchmarking and internal conversion data.

BasicQualifications

• Experience: 58 years of experience in Paid Search/SEM preferably within E-commerce or high-growth tech environments.
• Technical Mastery: Expert-level knowledge of Google Ads (RSA DSA tROAS bidding). Familiarity with script-based automation or API-driven campaign management is a plus.
• Data Literacy: Advanced Excel/Google Sheets skills are mandatory. Experience with SQL Python or data visualization tools (Tableau/Looker) is highly preferred for performing technical audits.
• MMP Expertise: Strong understanding of Mobile Measurement Partner (MMP) integrations and URL tracking logic for app-to-web environments.
• Problem Solving: A First Principles thinker who doesnt just follow SOPs but creates them. You must be comfortable with ambiguity and proactive in learning new technologies (e.g. OCI integrations).
• Communication: Exceptional ability to simplify complex data into executive-level insights. Must be able to present in both English and Chinese to regional and local stakeholders.

PreferredQualifications

• Extreme Ownership: You close every thread you start. You are responsible for the health of the account 24/7 and ensure seamless transitions and delegations during absences.
• The Hungry Learner: You dont settle for I dont know. You are motivated to explore the why behind performance shifts and stay ahead of platform algorithm changes.
• Efficiency First: You understand that scaling is easy but scaling profitably is an art. You focus on purifying signals rather than just buying impressions.

RecruitmentProcessandOthers

RecruitmentProcess

ApplicationReview-PhoneInterview-Onsite(orVirtualOnsite)InterviewOffer

Theexactnatureoftherecruitmentprocessmayvaryaccordingtothespecificjobandmaybechangedduetoschedulingorothercircumstances.

Interviewschedulesandtheresultswillbeinformedtotheapplicantviathee-mailaddresssubmittedattheapplicationstage.

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Coupanghastherighttorescindanofferofemploymentifacandidateisfoundtohavesubmittedfalseinformationaspartoftheapplicationprocess.

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Senior IC