Role Overview
The SEO & AI Automation Specialist is responsible for driving organic growth and building scalable automation systems that enhance operational efficiency and client outcomes.
This is a hybrid strategic and hands-on role combining advanced search engine optimization expertise with cutting-edge AI workflow development. The role plays a critical part in shaping how the company delivers measurable results across a diverse portfolio of clients.
Key Responsibilities
1. SEO Strategy & Execution
- Lead end-to-end SEO strategy across multiple client accounts (technical on-page and content SEO)
- Conduct keyword research topical mapping and search intent analysis to build scalable content strategies
- Perform comprehensive SEO audits using tools such as Ahrefs Mangools Screaming Frog Google Search Console and Google Analytics (GA4)
- Identify and resolve technical SEO issues (crawlability indexing Core Web Vitals site architecture)
- Optimize content based on semantic SEO principles and search engine ranking signals
- Monitor performance track rankings and continuously refine strategies to drive organic growth
2. AI Automation & Workflow Development
- Design and implement AI-powered workflows using tools such as n8n and custom-built solutions
- Develop internal automation systems to improve efficiency in SEO execution reporting and content workflows
- Build client-facing AI tools and lightweight web applications to enhance digital capabilities
- Leverage large language models (e.g. via Google AI Studio Claude Code) to create scalable solutions for content generation analysis and process automation
- Continuously explore and integrate emerging AI technologies to maintain a competitive edge
3. Data Reporting & Performance Optimization
- Define and track SEO KPIs including organic traffic rankings conversions and technical health
- Build automated reporting systems to streamline client deliverables
- Translate data into actionable insights and strategic recommendations
- Optimize workflows to reduce manual effort and improve turnaround time
4. Cross-Functional Contribution
- Collaborate on web development projects to ensure SEO best practices are embedded from the ground up
- Support paid media initiatives with SEO insights (landing page optimization keyword alignment)
- Contribute to overall digital marketing strategy and client growth planning
- Assist in building internal SOPs systems and scalable processes
Key Performance Indicators (KPIs)
- Growth in organic traffic and keyword rankings across client portfolios
- Improvement in technical SEO health scores and Core Web Vitals
- Efficiency gains through automation (time saved processes streamlined)
- Successful deployment of AI tools and workflows (internal and client-facing)
- Client satisfaction and retention driven by measurable results
Tools & Technologies
- SEO Tools: Ahrefs Mangools Screaming Frog
- Analytics & Performance: Google Search Console Google Analytics (GA4) PageSpeed Insights
- Automation & AI: n8n Claude custom AI workflows
- Web & Technical: Basic web development collaboration (HTML/CSS/JS understanding beneficial)
Ideal Profile
- 4 years experience working across multiple industries and adapting SEO strategies accordingly
- Strong foundation in technical and content SEO with hands-on experience
- Deep interest in AI automation and workflow optimization
- Ability to balance high-level strategy with execution
- Analytical systems-oriented thinker with a focus on efficiency and scalability