Senior Business Systems Analyst

Job Description:

Business Title

Data and Analytics Manager

Years of Experience

6 years

Jod Descreption

The Business Systems Analyst (BSA) is the key member of the marketing technology team responsible for the functional integrity of the solutions that Merkle implements for clients across multiple industries. BSA is a liaison between the clients marketing and business organizations and the Merkle design development and testing teams. BSA works closely with Clients marketing and IT stakeholders to elicit solution requirements in support of clients business goals and the associated martech capabilities. BSA drives requirements feasibility analysis based on business priorities and data availability. BSA provides guidance to the Merkle implementation team on behalf of the client and ensures solution business relevance and functional accuracy.

Must have skills

1. BRD / Business Requirements Document
2. FRD / Functional Requirements Document
3. Data Flow Diagram
4. Data Analysis
5. ETL
6. Data Management - SQL - Relational DB Concepts Normalization DB Queries)
7. Data Warehouse
8. Funtional Testing
9. User Acceptance Testing
10. SDLC Agile

Good to have skills

1. Team Management - Managing resources and Analytical skills
2. Communication - Fluency Expressing thoughts and Presentation

Key responsibiltes

Own solution requirements gathering working with Merkle and client stakeholders.
Rationalize data business and process requirements and translate all the inputs into functional design.
Ensure that Merkle best practices frameworks and recommendations are deployed to assist the client make sound decision
Own data analysis to ensure that business and functional requirements can be met.
Understand the contracts and provide guidance in areas of scope management and client expectations management
Assist with solution testing utilizing business validation techniques
Lead solution user acceptance testing
Contribute to the development of Merkle reusable assets frameworks and best practices
Mentor team members

Education Qulification

Bachelors Degree or equivalent experience is required.
6 years of technology implementation experience in the field of customer data management and marketing technology including direct marketing email marketing interactive marketing digital marketing
6 years experience documenting requirements for the purposes of scope management design development and testing enablement through traceability
4 years experience working with various methodologies including Agile
Knowledge of customer data integration and identity management concepts
Hands on experience with relational design concepts e.g. table design table relationships primary and foreign key designations.
Hands on experience with data analysis complex data transformations
Experience with user acceptance testing
SQL skills
Strong customer service orientation; consistently meet internal and external client commitments; demonstrated desire to exceed expectations
Strong client management skills; manage through challenging situations resulting in positive outcomes for Clients and Merkle
Effective communication skills: ability to simplify and structure complex concepts to streamline interactions and highlight key points
Effective presentation skills
Demonstrated critical thinking problem solving planning and organizational skills
Ability to adapt to various conditions and situations; ability to tolerate stressful situations and remain focused under pressure
Ability to thrive in a complex environment consisting of geographically dispersed and highly matrixed teams
Ability to interact with senior level resources effectively and confidently both internally and with the client to ensure desired outcomes
Qualified individuals possess the Merkle attributes: smart curious committed to vision passionate fun and pleasant an achiever and having a sense of urgency

Shift timing

6 p.m. to 3 a.m. IST (US EST shift i.e. India night shift)

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