Marketing Manager, Premium Author Engagement

Job Description:

We believe in bold ideas diverse perspectives and the drive to transform knowledge into impact. Here your curiosity fuels progress your voice shapes innovation and your ambition helps redefine whats possible within science and learning. We are a culture that obsesses over impact challenges and drives whats next to power infinite possibilities for our customers colleagues and society at large.

About the Role:

Marketing Manager Premium Author Engagement

Role Summary

We are looking for a strategic data-driven Marketing Manager to lead premium author engagement programs for key publishing portfolios in this role you will work closely with data analytics colleagues to analyze author data build actionable segmentation models and design differentiated engagement plans that drive high-quality submissions expand the author base and improve the author experience.

You will develop scalable initiatives such as author programs playbooks and toolkits and collaborate with global marketing and editorial teams to align engagement strategies with business goals. You will also help build dashboards and systems that connect submission data with marketing engagement data to enable sharper targeting and better decision-making.

Key Responsibilities

• Engagement Marketing Plan for Key Portfolios
  Develop and lead author engagement marketing plans for key portfolios in China aligned with portfolio priorities and business goals. Define engagement strategy target segments initiatives service approaches and measurable KPIs.
• Author Segmentation & Insight Development
  Work with data analysts to build segmentation models using author profiles submission performance and engagement behavior. Generate insights to inform targeting resource prioritization and campaign design.
• Journey-Based Campaign Planning & Delivery
  Design and execute tailored campaigns across the author journey (awareness submission repeat submission long-term engagement). Create segment-specific communication plans and content based on author needs and value.
• Differentiated Author Experience & Service Model
  Design and refine engagement and service approaches for different author segments providing relevant value-added support to improve author satisfaction retention and loyalty.
• Engagement Playbooks & Toolkits
  Develop scalable resources including playbooks toolkits and guidance materials to support consistent execution better communications and stronger author understanding of portfolio value.
• Dashboard & System Development
  Support the creation of dashboards or systems linking submission data with marketing engagement data to improve data visibility author tracking and decision-making.
• Performance Tracking & Optimization
  Monitor analyze and report on engagement performance using relevant metrics. Use insights to refine segmentation optimize campaigns and improve overall marketing effectiveness.
• Cross-Functional Collaboration
• Work closely with internal marketing teams editorial colleagues and global stakeholders to align author engagement initiatives and ensure effective execution.

Selection Criteria

Essential

• Masters degree in STEM marketing communications publishing business or a related discipline.
• 5 years of experience in marketing author/customer engagement digital marketing or publishing-related roles ideally within academic publishing STM education or knowledge-driven industries.
• Solid understanding of audience segmentation lifecycle marketing content marketing campaign planning branding and customer engagement.
• Demonstrated success in developing and delivering multi-channel marketing or engagement campaigns.
• Experience working with data or analytics teams to interpret audience data and translate insights into targeted engagement plans.
• Experience developing differentiated engagement approaches for different audience segments.
• Experience working with cross-functional local and global stakeholders.
• Exceptional written and verbal communication skills; ability to create persuasive content and present ideas clearly.
• Strong analytical and problem-solving skills with a data-driven mindset.

Desirable

• Overseas study background international academic exposure or research experience.
• Experience in dashboard development reporting systems CRM marketing automation or campaign performance tracking.
• Proficiency in market research and data analysis using reporting or analytics tools.

Core Competencies

• Customer Focus:Gains insight into author/researcher needs; builds solutions that meet expectations; responds effectively to changing needs.
• Collaboration:Works cooperatively across teams; credits others; remains open to feedback and alternative viewpoints.
• Results Orientation:Persists through obstacles; demonstrates resilience; sets clear milestones and drives work to completion.
• Ensuring Accountability:Follows through on commitments; takes ownership; establishes clear responsibilities and feedback loops.
• Effective Problem Solving:Acquires data from multiple sources; uncovers root causes; evaluates pros cons risks and benefits before acting.

Language & Other Requirements

• Fluent in both English and Mandarin.
• Proficient in Microsoft Office (Word Excel PowerPoint).
• Good health and able to travel for business.

We power infinite possibilities.

For more than 200 years weve transformed knowledge into discoveries that shape the world. Today our global team of innovators creators and experts is driving whats next in science education and publishingcreating impact that reaches everywhere.

Were not just observers of progress. Were the ones accelerating scientific breakthroughs advancing learning and sparking innovation that redefines entire fields and improves lives.

Here your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race color religion sex sexual orientation gender identity or expression national origin disability protected veteran status genetic information or based on any individuals status in any group or class protected by applicable federal state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates needle movers and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development and through a robust body of employee programing we facilitate a wide range of opportunities to foster community learn and grow.

We are committed to fair transparent pay and we strive to provide competitive compensation in addition to a comprehensive benefits package. It is anticipated that most qualified candidates will fall within the range however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors including but not limited to geographic location skills and competencies. Wiley proactively displays target base pay range for United Kingdom Canada and USA based roles.

When applying please attach your resume/CV to be considered.

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