Manager, Marketing Operations, Campaigns & Emails

Caseware

Job Location:

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Caseware is one of Canadas original Fintech companies having led the global audit and accounting software industry for over 30 years with more than 500000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!

As the Manager Marketing Operations Campaigns & Email at Caseware youll manage our global marketing automation solution and technology stack. Your work will help ensure that the tools and systems used by the global Marketing team run smoothly and contribute to efficient data-driven marketing operations. Your priorities include maintaining database health; executing email and nurture programs; processing and accelerating leads; supporting campaign setup and tracking; and contributing to marketing reporting and KPI monitoring. Youll also implement new tools and processes ensure proper documentation and training materials are in place and monitor existing systems to identify and resolve issues. Your focus will be on enabling modern marketing at scale by helping activate integrate and optimize technology workflows and best practices across the team. The ideal candidate is a self-starter with the ability to balance multiple priorities and collaborate with global teams to drive operational excellence.

This is a New Role

This is a full-time permanent position.

Location:

This is a hybrid role requiring the successful candidate to work 3 days a week in our Toronto oﬃce located at 351 King St E Toronto ON.

What you will be doing:

Database Management Enrichment and Engagement
Work with other operations teams to manage system workflows address errors and introduce new processes to improve operational efficiency for marketing data
Manage lead import processes and workflow management to ensure efficient distribution to commercial teams

Reporting and Analytics
Create reports to measure funnel KPIs aligned with the Marketing Operations charter including but not limited to database growth and health campaign KPIs email performance and marketing revenue targets
Provide campaign templates and dashboards that enable regional teams to meet reporting requirements
Create and manage dashboards and templates to deliver marketing performance insights to the global marketing team and external stakeholders

Marketing Technology Management
Document and develop training materials processes updates and best practices to enable team adoption and maximize tool usage

Workflows Processes and Optimization
Leverage workflows and segmentation to drive efficient targeted and personalized campaigns and marketing programs

Email Marketing and Campaign Calendar
Build and manage global email nurture programs; execute emails to support campaigns and product communications
Own and manage the end-to-end campaign calendar ensuring all deliverables and milestones are clearly defined tracked and met
Drive weekly planning and execution cadence keeping the team aligned on upcoming priorities and weekly deliverables
Maintain accountability across cross-functional teams to ensure deadlines dependencies and commitments are met
Proactively identify risks bottlenecks and schedule conflicts and recommend adjustments to keep campaigns on track
Manage and optimize work tracking in including boards timelines dependencies and status reporting
Provide clear visibility into campaign progress timelines and execution status for stakeholders

What you will bring:

Bachelors degree in business marketing or data science
5 years of experience in Marketing Operations automation performance reporting or a related field
A strategic mindset with the ability to scale processes workflows and business needs while maintaining standardization and a thoughtful structured approach to supporting marketing
5 years of experience as a global administrator for Salesforce Marketing Cloud managing integrations and workflows
Experience leading projects involving journey mapping lead flow/scoring and nurture programs
Proven experience managing integrated marketing campaign calendars deliverables and milestone-based execution
A strong analytical mindset with the ability to integrate and analyze data across multiple sources
Hands-on experience with project management tools (preferably ) to manage workflows dependencies and reporting
Demonstrated ability to coordinate multiple workstreams and stakeholders in a fast-paced environment
Excellent organizational and communication skills with a detail-oriented and execution-focused mindset

Salary Range:

The annual base salary for this position is between $112000 CAD and $128000 CAD per year.

This role is also eligible for discretionary bonus and/or commission as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills relevant experience market conditions and primary work location. The posted range is subject to change and may be updated periodically.

Whats in it for you:

Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting constantly pushing the boundaries to create impactful software solutions.

We are committed to a collaborative culture where your ideas are valued and knowledge sharing is encouraged within a supportive inclusive team.

Work-life balance is important to us. We offer flexible work options remote opportunities and generous time-off policies to ensure a healthy work-life balance.

We offer competitive compensation including a competitive salary and comprehensive benefits such as health insurance and retirement plans.

We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.

Recognition and rewards matter to us. We celebrate hard work through recognition programs performance bonuses and opportunities for career growth.

We embrace global opportunities. Work on international projects and collaborate with a diverse global team.

About Caseware:

Casewares cutting-edge software products are meticulously designed for accounting firms corporations and teams are continually collaborating innovating and building upon our existing suite of products. With a customer-focused mindset we are building technology that is shaping what the future of audits financial reporting and financial data analytics will look like.

With a recent strategic investment from Hg Capital in 2020 Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.

One of Casewares core values is Many Voices One Team and with that in mind were dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process please e-mail our People Operations team at emailprotected.

AI Usage:

The recruitment process may use AI assisted tools but not for candidate screening or assessment. All final hiring decisions are made by humans to ensure fairness transparency and oversight.

Background Check:

Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residingin the Netherlands and Germany are excluded from undergoing background checks via

Security and Fraud:

Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @ and our open positions are always listed on reputable job boards and on our website We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer proceed with extreme caution.

Required Experience:

Manager