Marketing Communication Lead

Responsibility

Brand Communication

• Own communication strategy and calendar for Royal Canin Brand.

• Lead creative and execution of brand-level communication plans (umbrella messaging) and brand communication strategy across the Pet Owner Journey.

• Build strong brand equity and drive brand awareness through brand communication marketing strategy and integrated marketing activities.

• Local point of contact with the global on RC brand communication

• Manage related budgets and keep improving investment effectiveness and efficiency through driving one-demand collaboration and resource synergy

Digital Assets Management

• Build a digital Hub and manage all brand and digital assets including but not limited to Weibo WeChat and other social media platforms.

• Champion the global Media Key Beliefs and be able to implement them in the local market effectively.

• Create a cross-functional understanding of media developments issues and trends that inform and influence Mars perspective

• Lead development of optimal brand-specific media strategies and plans

• Drive improvements in ROI on brand media investment

• Lead the setting up of the digital assets management governance process such as video.

Social Media Operation

• Own communication strategy in social media

• Lead creative and execution of social media operation including brand account PGC social recommendation UGC negative buzz mitigation and platform collaborations

• Innovate ways of working and methodology to win over young pet owners for precise nutrition category building and RC brand health equity accumulation

• Lead social content strategy development and planning

• Social influencer management

• Incubation of associate ambassadors professional KOLs and KOS etc.

• Brand social profiling creation and amplification

Requirement:

1. Bachelors degree or above in Marketing Business or related field.

2. At least 12 years experience in marketing function in MNC with expertise and skill set in brand communication and leading-edge understanding of new media opportunities.

3. Excellent interpersonal communication and influencing skills; ability to collaborate with different stakeholders including pillar marketing global/regional stakeholders and external agencies.

4. Ability to think strategically and drive sales and marketing alignment to a vision.

5. Ability to collaborate with cross-functional teams comfortable with change and able to navigate through ambiguity and conflicts.

6. At least 5 years of experience in managing teams; proven ability to engage motivate and develop people.

7. Good English communication in both written and spoken.