Senior Data Strategist

About DAVID

DAVIDis a global creative boutique founded in 2012 with offices in Miami New York Madrid Buenos Aires São Paulo and Bogotá. The network of agencies which is a part of WPP and Ogilvys global creative network is recognized for its creative reputation with over 200 Cannes Lions in its history including Grand Prix and Titanium Lions. It has also earned several EFFIE awards highlightingDAVIDs ability to build strong brands through creativity.DAVID has been named Agency of the Year at some of the most prestigious festivals including D&AD The One Show and The Clio Awards.

The network is responsible for campaigns for major brands such as Google (Android and Google) Mondelez Coca-Cola Burger King AB InBev Supercell Netflix and Kraft-Heinz. Some of its most recent standout work includes iPager (Android) Meet Marina Prieto (JCDecaux) Breathe Through It (Halls) #TurnYourBack (Dove) The Bald Thru (Burger King); and Alcaraz Signs (Netflix).

Throughout its historyDAVID has been one of the most recognized agencies for creating Super Bowl commercials producing 9 spots over 6 2019 alone the agency created commercials for three different clients (Burger King Kraft Heinz Budweiser).

About the Role

At DAVID were a team of passionate individuals who thrive in a creative high-intensity first-name agency culture focused on producing impactful work. Collaboration and connection are at the core of our business success.

Our Data Strategy team champions data-driven decision-making; unearthing strategic opportunities defining success and optimizing client performance. We are driven by a genuine passion for transforming insights into brilliant creative ideas that are not just inspired by but informed by human truths.

The Senior Data Strategist will possess a deep passion for creativity and work closely with key stakeholders (strategy social creative teams and clients) to ensure all strategic and creative outputs are grounded in measurable insights.

What Youll Do

• Lead projects focused on audience insights competitive analysis and trend reporting to ground strategies in factual understanding.

• Collaborate closely with the Strategy and Social Strategy teams to develop specific measurement frameworks and KPIs for campaigns and ongoing social presence translating business goals into trackable metrics.

• Responsible for measurement strategy and oversight across multiple channels including digital social and CRM Applying various tools in the toolset (test and learn agendas etc.) to ensure there is alignment on program KPIs that all relevant tracking is working correctly and there is a realistic optimization approach.

• Develop and present campaign and ongoing performance reports and dashboards highlighting key insights and recommending data-driven optimizations for content and engagement strategies.

• Build audience profiles based on various syndicated and proprietary tools (GWI MRI/Simmons etc.).

• Suggests new/innovative techniques for gaining insights and validating campaign performance when relevant ( Brand studies custom research etc.)

• Pro-actively engage with other departments to ensure the understanding of the DAVID data strategy offering spot new opportunities and ensure insights are put into action.

• Ability to synthesize large amounts of information/data and translate into an easily understood story with clear and relevant takeaways with an understanding of the important balance between art and science.

• Collaborate with team members across departments demonstrating a keen understanding of the broader business ambition and strategic approach/narrative.

• Have a passion for understanding data formulating and testing hypotheses and creating and improving processes.

• Must have experience with: data strategy hands-on experience in quantitative data analysis creative problem solving the ability to develop/analyze business cases and excellent oral and written communication skills

• Familiarity with syndicated research sources (e.g. GWI MRI/Simmons SensorTower) and social listening tools (e.g. Brandwatch Netbase Quid)

• This is a client facing role and candidates must be comfortable in this environment.

• Leverage your capacity to identify business opportunities above and beyond the original task which will translate into you being seen as strategically valuable to the business.

How Well Support You

DAVID celebrates its people. Fully. Enthusiastically. Unhesitatingly. Well empower you with the tools youll need to succeed. Well give you the autonomy to seek out new paths and better ways of doing things. Well support you with colleagues who are experts in their disciplines drawn from across the DAVID network. And well provide opportunities for you to do work of which youll be proud with people youll be proud to call your teammates.