Director, Brand and Communications

The Company

Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977 weve been building an ecosystem of intuitive tools designed for public safety agencies forensic labs court systems schools and other institutions. Through purposeful integrations and a selective growth strategy we focus on improving workflows to help our customers achieve more efficient operations better service and more just outcomes.

Our teams are driven by innovation expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem youll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If youre passionate about making a meaningful difference wed love to hear from you.

The Role

The Director Brand and Communications will shape and execute Versaterms global brand and external communications strategy strengthening the companys position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterms vision thought leadership and differentiated value in empowering public safety agencies through modern connected solutions.

The role oversees all aspects of external brand and communications including media relations analyst relations executive visibility brand storytelling and strategic product and customer narratives. Working cross-functionally withExecutive leadershipProductSalesand People teams the Director will ensure that Versaterms communications reflect its culture of innovationand integrity.

A key focus will be advancing programs that deepen engagement with employees and partners reinforce Versaterms mission and values and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand communications and go-to-market priorities to drive market awareness credibility and growth.This job posting is being used to fill an existing vacancy.

What Youll Do

Corporate and External Communications

• Lead the development and execution of Versaterms communications strategy across media relations corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterms position as an industry leader including thought leadership issues management and executive visibility.
• Manage global PR agency partnerships and external communications partners ensuring consistency of message and excellence in execution.
• Oversee corporate announcements product launches and strategic narratives that highlight Versaterms innovation customer impact and growth momentum
• Partner with industry analysts conference organizers and associations to secure earned visibility for Versaterm and its executives.

Executive Communications

• Develop strategic communications for senior leaders including keynote speeches op-eds thought leadership articles and investor presentations.
• Support internal and external presentations that articulate Versaterms mission strategy and performance with clarity and impact.

Content Strategy & Thought Leadership

• Develop and lead a content strategy focused on thought leadership industry insights and SEO-driven content to increase visibility and authority.
• Oversee the creation of high-quality content including blogs articles reports and executive bylines that position Versaterm as a leader in public safety technology.
• Partner with subject matter experts and leadership to translate complex topics into compelling accessible narratives.
• Ensure content is optimized for search and aligned to key audience needs trends and industry topics.
• Shape communications that connect employees to the companys vision values and priorities building alignment and engagement across teams.

Brand & Creative

• Define and evolve Versaterms brand positioning messaging and voice across all external channels.
• Establish and maintain brand guidelines ensuring consistency across all communications campaigns and touchpoints.
• Lead creative direction and oversee the development of visual assets including digital social events and campaign materials.
• Manage internal and external creative resources including designers agencies and freelancers.
• Ensure all brand expressions reflect Versaterms market positioning and differentiation

Integrated Strategy & Cross-Functional Collaboration

• Collaborate closely with Product Sales and People to align messaging and ensure storytelling consistency across all channels.
• Lead crisis and reputation management planning ensuring readiness and coordinated response across functions.

WhatYoull Bring

• Bachelors degree in Communications Public Relations Marketing or a related field.
• 10-15 years of experience in corporate communications public relations or related fields ideally in public safety or technology with 5 years leadership experience.
• Proven track record of developing and executing global communications programs that drive visibility and influence.
• Strong media relations expertise with established relationships across technology business and industry trade media.
• Experience managing and collaborating with global PR and communications agencies.
• Exceptional storytelling writing and executive communication skills.
• Ability to translate complex technology and business strategies into compelling human-centered narratives.
• Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
• Experience leading internal communications or culture initiatives.

This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canadas security screening process please visit Public Services and Procurement Canada.

Versaterm is committed to fair and equitable compensation that is competitive consistent and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors such as the successful candidates skills experience education training as well as internal equity market data and business addition to base salary and our comprehensive benefits offering some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.

Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people including our qualified acquisition team and our experienced hiring managers.

Versaterm is an equal opportunity employer and is committed to equity diversity inclusion and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information please contact.